GDPR (General Data Protection Regulation) is a term you’ve probably heard quite often recently – if you haven’t, then you can be sure that this won’t be the last time you hear that abbreviation!
The new EU data regulations, which will become law in May 2018, will have significant ramifications for marketers, data handlers and data owners.
We’ve put together an infographic covering the important points you need to know about GDPR, how you can get prepared and what Brexit means for data regulation in the UK.
Feel free to share the infographic with anyone you think needs to know more about GDPR!
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Tweet the Key Facts
- YouGov surveyed over 2,000 senior business decision makers. Only 38% were aware of the new #GDPR rules Tweet This
- Data regulators must be informed of data breaches within 72 hours #GDPR Tweet This
- There must be increased transparency around how personal data is used #GDPR Tweet This
- Individuals will have the right to be forgotten #GDPR Tweet This
- Consent to use data must be “freely given, specific, informed and unambiguous” #GDPR Tweet This
- Users must opt-in to each form of marketing you want to use their data for #GDPR Tweet This
- You can’t use out of date or irrelevant consent – re-permissioning will be become more important #GDPR Tweet This
- If you break the new #GDPR rules you could be subjected to a fine of €20m or 4% of Global Turnover, whichever is higher Tweet This
- 71% of businesses surveyed were unaware of the new #GDPR fines Tweet This
Want to know more?
When it comes to these new data regulations, it’s important to have all the facts.
If you’d like a deep dive into what this all means for digital marketing, I wrote an article you may find helpful – General Data Protection Regulation – What Does It Mean For Digital Marketers?