ShareI know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first!
Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These trends don’t have to be confined to Pinterest; they can offer a golden opportunity to drive engagement across various social platforms and can translate into a digital marketing strategy.
Here’s how everyday brands can use Pinterest’s Halloween trends to create buzz, capitalise on trends, and boost sales across other social platforms.
Jump on costume trends
Pinterest users are searching for everything from DIY costume ideas to the latest pop culture-inspired outfits. Brands can still capitalise on this trend by creatively positioning their products as part of the costume conversation. For example, a fashion retailer can highlight everyday clothing items that double as costume pieces (think a black dress for a witch costume or red trainers for a superhero outfit).
Leverage popular Halloween keywords on Instagram and TikTok, using hashtags like #HalloweenCostumeIdeas or #DIYCostume to get your products seen. For added impact, consider influencer partnerships where they show how to use your products in clever costume ideas.
Tell stories visually with eerie décor
Halloween décor is always a massive trend on Pinterest, with users flocking to the platform for DIY ideas, spooky garden designs, and home setups. Instagram and Facebook are ideal channels for showcasing Halloween décor inspiration, especially through visually driven carousel posts or 360-degree video tours of immersive Halloween displays.
On YouTube, brands can go a step further by offering ‘how-to’ videos on setting up these haunting displays. Use carousel posts or Reels to showcase how your non-Halloween products can still be part of the spooky season. For example, a candle retailer could promote its fall-scented candles as part of a Halloween atmosphere, pairing them with spooky décor for added appeal.
From home goods or furniture brands to make up and clothing brands – you can create “spooky season” bundles, pairing existing products with Halloween-inspired copy to help customers decorate their homes (or themselves) for the season.
Use social listening to maximise engagement through pop culture & Halloween mashups
Pinterest’s 2024 Halloween Trends Report shows a surge in Halloween costume searches inspired by popular movies, TV shows, and video games. Engage in social listening to identify trending Halloween costume themes and quickly jump on the bandwagon by creating real-time content that taps into these viral conversations.
On TikTok, create fun, short videos where users can showcase their pop culture-inspired costumes, while on X (formerly Twitter), brands can join in on trending hashtags related to Halloween and pop culture, engaging users in discussions or contests.
Tip – Stay agile during the Halloween season by monitoring trending costumes in real-time. If you are running paid ads, use this insight to be more reactive and create themed content that aligns with the trends. Timing is key. Jump on these trends while they’re hot to maximise reach and engagement.
Use hashtags and keywords to stay relevant without being literal
If you are a B2B brand or a charity and you feel like Halloween isn’t a natural fit for your business or brand, you can still leverage seasonal trends. Maximise the Halloween-themed keywords and hashtags to increase visibility without feeling too ‘off brand’.
- Jump on B2B hashtags like #SpookyBusiness or #HalloweenHacks, creating posts that add a playful spin on their offerings. This type of approach is specifically relevant on LinkedIn, where business professionals are still open to engaging with seasonal content in a more light-hearted way.
- Jump on charity-related hashtags and use Halloween-related hashtags like #HalloweenForACause or #SpookyGoodDeeds to tie messaging to the season while keeping the focus on your mission.
Leveraging trending keywords helps extend reach and engagement without needing to centre the content entirely around Halloween. Experiment with hashtags and SEO strategies that blend seasonal trends with your core business message.
Key takeaway: Tap into the excitement to create memorable campaigns
Pinterest’s 2024 Halloween trend report offers an exciting glimpse into what consumers are searching for this spooky season. By leveraging these trends and replicating them across platforms, you can engage audiences in creative and interactive ways. Take the opportunity to tap into the excitement and create memorable and engaging campaigns that drive real results.
At Elixirr Digital, we thrive on transforming trends into tailored strategies that resonate with audiences across platforms. Get in touch with us to learn how we can help you jump on trends and integrate them into your digital marketing campaigns.
