Author archive

Every Christmas, marketing campaigns flood inboxes and social media feeds with snowflakes, Santa hats, and tired slogans. While Christmas campaigns are an essential part of the marketing calendar, they often leave people rolling their eyes rather than interacting with your business. The challenge is to deliver a fresh perspective while still celebrating the festive season […]

With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut […]

I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog. As a Copywriter, I am no stranger to writing content – it’s something I do on a daily basis. But watching this film again made […]

When you think of evolution, one of the first people that probably springs to mind is Charles Darwin. I know what you’re thinking, what on earth has Charles Darwin got to do with content marketing? Well, to echo the wise words of the man himself: “It is not the strongest of the species that survives, […]

You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been working in the industry for five years, starting my journey with a digital marketing apprenticeship. Although my apprenticeship was in digital marketing, I have only […]