Author archive

Finding new market opportunities to innovate and disrupt organisations can be extremely cost-demanding. Organisations often spend millions of dollars investigating market opportunities and then spend even more to design a solution best suited to tackle the challenge. However, there are more efficient design and research processes available, which are usually prevalent in developing countries of […]

As User Experience (UX) designers, we are usually bestowed with the responsibility of “making it usable”. We cannot ignore the aspect of usability, otherwise, it would be like having a beautiful race car without an engine! There is always a conflict where UX designers get tied down with doing what is necessary and nothing more, […]

As a full-service digital agency, user experience (UX) design plays a crucial role in our day-to-day operations. Like most processes, UX design is influenced by new trends, innovations in technology, and growing user needs. Every year, there is speculation as to which trends the following year will bring and, here at Coast, we have some […]