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I had the opportunity of speaking at  Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue was fantastic. The Health Check is a one day event which is aimed at marketers seeking new suppliers for forthcoming projects. My presentation […]

This morning, I’ve been sampling the delights of the beautiful village of Marston Moretaine in Bedford, running an Analytics Workshop for one of CIM’s Digital Marketing Bootcamps. A failure to incorporate analytics into any form of digital campaign is essentially marketing blindfolded and will prevent you from understand the effectiveness of what you’re doing and […]

We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers. I had […]

The Coast Digital Content Roundtable was the first time we’ve hosted such an event. The day brought together a group of marketing professionals from our diverse range of clients, each from different sectors including manufacturing, telecommunications, technology, finance and customer services. The event was held in Wallacespace Convent Garden, which provided the ideal environment, location […]

I was recently asked by a client of ours to do a comparison of a few content management systems for a project that they are currently working through. One of their key concerns was security and I collated my thoughts on the matter… so I thought I’d share them with the wider world. I’ve used […]

For as long as I can remember people have talked about attribution modelling with digital channels. With the blend of channels getting increasingly complex (before we even think about offline) it’s becoming more and more important for marketers (especially those in more strategic positions) to understand the role each channel in the plays in their […]

Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s even more essential to account for every penny spent and show the return on investment for our marketing budgets. So when I had the opportunity to speak at TFM&A this year that’s exactly where I started. […]

Only 5% of leads that come into a business are ready to make a buying decision right now… Sound familiar? In my role I get to speak to a lot of marketers, from a lot of different businesses, I hear this (or something similar) a lot. When I ask what the number 1 challenge is […]

So, I’ve done a few posts on the ICO regulations now, and I’m trying to stay on top of the developments in the area as it’s likely to have a big effect on the work the team and I do here at Coast Digital. I heard an anecdote yesterday and realised just how over the […]

Over the years SEO has changed dramatically, so much so in fact that some of the techniques we were using 5 years ago, are now frowned upon. Google and the other search engines have had to ensure they take advantage of new trends and technologies to help them return the best quality and the most […]