iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency's service offering since joining Elixirr Digital in 2006. Darren's vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.
I’ve been reading all of these recent 2012 predictions and I’ve been inspired to have a go myself. One month in to the New Year, I think 2012 is shaping up to look like one of the most interesting years in online marketing for some time. I’ve split my predictions in to: • the good […]
From 26th May the way in which websites will use cookies is to fundamentally change in response to the EU’s new privacy directive and the regulations issued by the Information Commissioner’s Office. Whilst the rules have been in effect since May 2011 there has been a 12 month grace period for websites to comply with […]
Brighton SEO is an event for the UK search marketing industry and after attending the last successful conference we once again took the trip down to Brighton to hear from some of the leading lights in the SEO industry. Attending the event were Head of Online Marketing, Darren Bond and Online Marketing Consultant, James Fairweather […]
New Google Analytics As you may know, Google is currently in the process of rolling out its new, “improved” Google analytics interface. I’ve had access to this for a little while now, but it wasn’t until earlier this morning that I consciously noticed myself flicking back and forth between the new interface and the old […]
I’ve been reading a lot this week firstly at Google, and then over at Econsultancy about Double Click. It’s been roughly three years since Google bought Double Click and in that time Google have been slowly but surely growing the Double Click platform, with new customers, and new service offerings. Brand Awareness According to Google, […]
Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site’s visitors. What is an advanced segment? An advanced segment is a real-time slice of the data that is in your Google Analytics account. Segments, just like filters, allow your GA […]
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. The tips coming up in today’s blog will help speed up basic reporting within Google Analytics, saving you time and – as a result – money. Dashboards Let’s take a […]
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all the search engines, plus referrals and direct traffic. But what happens if you send out an […]
When you’ve got your Analytics account up and running, you can start tracking the more advanced features on your site. Event tracking is a more recent (June 2009) addition to the Google Analytics toolset, and it allows you to track almost anything. If your site uses lots of Flash, then event tracking is definitely for […]
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Every Tuesday and Friday over the coming weeks, we’ll be covering everything from the absolute basics of GA to some of its more advanced features. We’ll be showing […]
