iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency's service offering since joining Elixirr Digital in 2006. Darren's vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.
It’s no secret that everyone in our online marketing team is a major Google Analytics fan – and the fact that I spend more time with GA than I do with some of my closest family is worrying to say the least! So when we get new features to play around with, we all get […]
Well, I had almost given up hope of receiving a Google Wave invite when – lo and behold – a good friend of mine emailed me. Subject line – “Want a google wave invite?” It turns out he had beeen chosen in Google’s lottery to get an invite, and he was given a few more […]
Google’s continuous algorithm tweaks have hit the headlines today. The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that run the foundem.co.uk site are said to be “baffled” as to why they’re site won’t rank. As I have said before when it comes to […]
Microsoft and Yahoo have just announced that they’ll be teaming up in an effort to grab market share from Google. The deal centres on a ten-year contract, which will see Yahoo listing Bing’s organic results on its SERPs (search engine results pages), and placing adCenter ads instead of Yahoo Search Marketing (YSM) adverts. The deal […]
If you’re going to work in the world of pay per click (PPC), you have to get to grips with endless TLAs (three letter acronyms). Once you’ve grasped the basics, you’ll know all about CTR, CPC and CPA. But there’s one acronym that isn’t mentioned in Google’s Adwords interface, and it’s the most important of […]
Pun most definitely intended! I’ve been faced with a number of queries this week, from clients and members of the team about discount code affiliates, now the IAB have updated their best practice guidelines for discount code sites as well, so I figured I’d get my thoughts down in a blog. Discount code affiliates make […]
I’ve always hated Christmas shopping, mainly because I hate shopping in general. But throw in crowds of people walking into each other with more bags than fingers on each hand, the swift change between freezing streets and super-heated shops, and the vast array of one-month-only Christmas stores/tack-mongers and you’ve got a shopping experience on another […]
Obviously, getting any useful information about search volumes from Google has always been a bit like getting blood from a stone. Robin had a look at what you can do with the Google Insights tool and since then we’ve been quite intrigued to find out how accurate Google Insights actually is. We arranged a little […]
After months of speculation Yahoo has sealed a deal with Google which allows them to use Adsense on their search and content network; which could be worth $800 million in revenues to Yahoo over the next 12 months. Just a few hours after showing Microsoft the door for the second time, the promiscuous search engine […]
From the 5 May Google will stop enforcing trademark protection on all searches in the UK and Ireland. This means that advertisers are no longer restricted from bidding on trademarked terms. What does this mean to you? If you currently own a trademarked term then you will be used to your ad sitting all by […]
