iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency's service offering since joining Elixirr Digital in 2006. Darren's vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.
Let’s face it, building good quality and relevant links to your website is an integral part of any SEO strategy. Link building should be a large part of your ongoing SEO tasks, and everyone has their own methods and places to go to get them. It’s easy though, to run out of ideas once you’ve […]
It has immerged this week after much speculation that Microsoft has begun offering 2 SEO packages to anyone who owns a website. This is an interesting move from the computing giant as they also own one of the 3 major search engines. The service they offer looks to be fairly comprehensive, it includes reviews of: […]
Ask has taken a step ahead of Google with its new search privacy tool – AskEraser – which allows users to instantly delete their search history from Ask’s servers. This is a refreshing move from Ask as concern continues to grow about the amount of data harvested by the other big players in the search […]
In this day and age you can’t go 5 minutes without spam creeping into your inbox! Luckily for us at Coast Digital we use top-of-the line spam filters which catch 90% of these emails before they get too close. But unfortunately this also means we have to fight even harder to ensure delivery of email […]
A website is one of the most powerful marketing tools available to your company. There are thousands of potential customers searching for your products and services every day; the only trouble is if you’re not in first page of the search results, only a small handful will ever find your website. Search Engine Optimisation (SEO) […]
I realise since my last post that I’ve skipped one of the main tasks of getting your affiliate program started; choosing your network. This is vastly important, and can make or break your affiliate program, so let’s take a step back and look at what you should ask yourself before starting. Are you running the […]
Getting your affiliate program off the ground isn’t always easy, especially if you aren’t promoting a brand that everyone knows. Here are a few easy steps to help get things going. 1. What are you offering? The first thing you need to decide is what you’re going to offer affiliates to encourage them to join […]
Google’s surpassed itself again by (according to comScore) powering more than half of all online searches by itself. That’s right. It sounds insane, but Google powered more searches than Yahoo, Badiu, MSN/Live, NHN, eBay, Time Warner, Ask, Fox and Lycos combined in August this year. In the UK Google’s grasp is actually much higher, somewhere […]
Google has launched – with launched functionality – a new ad format that will run on its rapidly growing content network. The difference between gadget ads and the regular array of ads on Google Adwords is that these ads are interactive and they can be developed in HTML and Flash. These ads can be placed on […]
The New York Times has decided to drop its TimeSelect subscription service, which allows users into certain parts of the website. What’s the reason for this? Search engine optimisation. The TimeSelect service has produced over $10 million in revenue for The New York Times since 2005, so why drop it? Well, if they continue with […]
