Author archive

Why do you need a new website? The importance of a clear purpose Quite often here at Coast we talk about clarity of purpose in website projects. By this we mean having a clear objective or mandate that the entire project team is working towards. It is through our experience, extremely important and can make […]

In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]

A couple of months ago, we welcomed back the team from A+C Studios for another evening of stop-motion animation fun. This time, we swapped out plasticine for Lego and Coast Digital were let loose with The A-Team as our theme. You can imagine the excitement on being presented with mountains of Lego to work with. […]

As 2016 draws to a close (and frankly, good riddance!), I thought I’d take some time to reflect on the year in digital which brought us Penguin 4.0, tablet-specific bid modifiers in Google Adwords, the official integration of AMP listings in Google’s mobile search results and mobile-first indexing. With all these (and many more) potentially […]

In this week’s edition of our Friday Knowledge Share, Content Specialist Peter Fitzgerald discussed a concept that he often encounters in his role called ideation. Ideation is the formation of ideas or concepts. This is especially relevant when it comes to copywriting and content strategy. Peter explained that when he is utilising ideation to formulate […]

Having an understanding of link building is as important as any other ranking factor, and in order to break down the types of links there are we need to answer the question “why do we have links in the first place?”. Google stated: “In general, webmasters can improve the rank of their sites by increasing […]

How often have you spent more time making a report than on the activities that will make your KPI’s look great? Several months ago, Google released a free reporting tool to help you visualise your business’ key statistics and then share them with your colleagues and stakeholders. What is Google Data Studio? Google Data Studio […]

In this week’s edition of our Friday Knowledge Share, UX Consultant Michael Dravnieks discussed how the concept of “scarcity” influences consumers from a marketing perspective. He explained that in a world full of constant stimulus, we often rely on what are known as “information shortcuts”. These shortcuts consist of tried and tested traditions, and patterns of behaviour. For […]

In this week’s Friday Knowledge Share, Digital Manager Liam Shepherd presented on Google’s latest platform statistics and their subsequent strategy activity. Firstly, he informed us of trends that show mobile internet browsing use is increasing, such as the statistic that every 7 out of 8 minutes spent on media are on mobile devices, and more […]

In this edition of Coast Digital’s Friday Knowledge Share, new Coastie Charlie Taylor presented his claims that perception can radically change the way in which audiences, and the companies themselves, can view a brand. After explaining his points, he used additional resources to support his claim by showing us a video of the talk “Perspective […]