iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
There are a number of websites out there providing ‘services’ which in doing so send fake traffic and low quality referrals to your site. These sites are a thorn in the side of Analytics data and lead to a horrid skew that we could all do without. The biggest culprit is semalt: But there are […]
In our second article on digital marketing strategy (see the first article here), we look at the building blocks of a strategy and how you can start thinking about your plan for online marketing. The scope of digital marketing can seem overwhelming. With so many channels and opportunities presenting themselves, the concern isn’t which ones […]
We use Google Analytics for monthly reports, investigating issues, monitoring performance in various channels and much more. But sometimes, when you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and look at the data on a regular basis. This potentially means two things; that we’re missing […]
In the first article in our series on digital marketing strategy, we look at what a strategy entails and why it’s important if you want to succeed online. Digital marketing has become intrinsic to the success of businesses at any scale – from huge transnational corporations to small, local businesses. But the same thing doesn’t […]
Previously I discussed ways to monitor for hacking and discover if/when your site had been attacked when you otherwise might not know. Now I’d like to talk about ways to prevent your site being hacked in the first place… More and more we’re seeing websites being hacked with nefarious content (and links) being injected in […]
In February we officially learned that Google was going to push out a new algorithm designed to reward mobile-friendly web pages. This mobile-friendly update was tipped to be bigger than the Panda and Penguin Google algorithm updates that have hit online marketing within recent years – during the resulting panic the update got dubbed Mobilegeddon. […]
Every now and then the nasty side of our industry rears its ugly head and an innocent business has its website hacked for one reason or another. There are lots of different types of hacking, all with different purposes. Some are obviously aimed at stealing customer details and payment information, this is worst case scenario […]
Firstly I’m going to apologise for the headline, it’s the type of clickbait that is becoming increasingly common in our media. However, I’m hoping that you’ll forgive it considering the subject matter – virality. Don’t worry, if you’re only after the ‘rules’… they follow the science bit. What is Virality? Virality refers to something being […]
With a wealth of software, books and articles available, there’s never been a better time to be working in UX. It’s an industry where roles are diverse and the tasks we perform day to day can be varied, which is why it’s important to select the right tools. The tools that we use are important, […]
We all know how mobile is changing search. I’ve talked before about the impact this is having and why ‘Wearables’ and smart technology is not only changing the way we search but the way results are delivered. More and more search results are personalised to your specific needs, location and the context of your query. […]
