iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Imagine the scene: You’ve just built yourself a fantastic new house with more bedrooms than we’ve had hot dinners. From the outside, it looks fantastic and you couldn’t wish for a better design. Yet on the inside, the walls are damp, the furniture’s rotten and the place looks like something featured on DIY SOS. Not […]
Rich snippets and structured data is something that’s been around for a while now. In fact Google first introduced rich snippets way back in 2009. And it’s something we as an agency have always tried to encourage our clients to implement for many different reasons – rich snippets give a more detailed view of the […]
My job has always mostly involved trying to drive more and more high-quality traffic to client’s websites. But the problem is, once that traffic gets there there’s a limit to how much influence I have over it. The bottom line is the end goal for business is always more revenue and a better return on […]
Picture the scene – you’re perched at the side of the bar, armed with nothing but a drink and a barrage of chat-up lines. You’ve got your eyes on a potential significant other on the other side of the room – they seem to be showing you some serious interest, so here goes: “Will you […]
It seems that Google are yet again facing more pressure in Europe this week with concerns over their growing dominance in online markets and the handling of personal data in the wake of the US internet surveillance scandal. In this scenario the German government has been criticising the search giant, claiming their algorithms are in […]
I’m a massive Android geek and a fan of (mostly) everything Google, so I’m excited to see the developments in so-called ‘wearable’ tech. I own a Sony SmartWatch 2 and am currently impatiently waiting for the Motorola 360 that’s due out later this year. With the recent announcements at Google I/O around Android L and […]
It was in Forrester’s Top Technology Trends for 2014 report where they stated that a great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. So with that in mind, it’s critical that you consider and incorporate UX into your next website design process. UX Consultant, […]
When this year began I wasn’t 100% sure on the career I wanted to pursue. I studied Music Management at university and in my final semester I had a sudden realisation that, although I had enjoyed my degree, the chance of me making it in to a successful career was slim to none. The music […]
“Content is King!” – In our industry that term has been so over-used it makes me (and most other marketers) groan every time it’s mentioned. Alas, there’s a reason it has been used so much; great content is essential to any decent digital marketing activity for many, many reasons: Content engages with your audience Content […]
Screaming Frog is, in my humble opinion, an essential tool for SEO. It’s an amazing piece of software which provides you with essential information about your site in just a few clicks of the mouse. I recently gave a knowledge share presentation within our agency on the capabilities of the tool because it’s not only […]
