iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
There is a perception that user experience (UX) is something new, something that has only been around since personal computing, or even something that came about after the web. These assumptions are both correct and very, very wrong. The term itself is new and the processes it uses only formalised in the last 30 years […]
For the majority of my B2B (business-to-business) clients, form completions and leads are the primary goals of any Google Ads campaign. But, as a PPC specialist, I have found that the power of micro conversions are equally as important. In this article, you’ll discover why micro conversions are an important consideration when it comes to […]
The evolution of digital marketing did not slow down last year, and local SEO is no exception. Consumers needing to find out information quickly has not decreased and, as such, local markets have become so much more competitive, so it’s no surprise that search engines have adapted for this. Local businesses, local SEO professionals and […]
Did you know: although Coast Digital has been around since 2002, we have never moved office? After months of planning and organising, today we attended the first site visit for our new office, which is currently being fully renovated just for us. Coasties have been involved every step of the way – voting in polls […]
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised […]
The long history of EBS in providing storage to EC2 instances taught us that users need consistent performance. With that in mind, in 2012 AWS introduced EBS Provisioned IOPS or IO1 Volumes and EBS optimised instances. They allow you to specify a consistent IOPS rate when you create the volume. Up until 2017 developers had […]
Digital marketing is one of the fastest-growing sectors in the marketing industry, so it’s no wonder that more and more businesses are beginning to take the plunge into the deep pool of digital. Getting to grips with digital marketing requires an understanding of what drives business success online, as well as knowing how strategic and creative marketing skills can be implemented for different clients across a wide range […]
User interviews are one of the mainstays of the user research toolbox, they provide the qualitative insights needed to create personas and add colour to the data gained through website analysis or user surveys. However, the logistics of running user interviews can be a bit of a mystery. While I don’t profess to be an […]
Wide flexibility and low cost of ownership make WordPress a great choice for building an online store. The pivot to online shopping that began in 2020 has shown no signs of letting up, and as eCommerce activity continues to surge, online store owners are increasingly looking for more cost-effective, flexible solutions to keep up with […]
What happens when you hook an England fan up to biometric sensors during a game? Football is often heralded as the peak of sporting emotion, a game that elicits passion amongst its followers, especially at the international level. But what if we could measure the passion and emotions of supporters as they watched a game? […]
