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Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that the subject line is the most […]

Two of the marketing industry’s leading events took place this month and Coast Digital were there to meet fellow marketers and deliver presentations on content marketing. The ‘Funnel’ event focused on helping B2B strategists deliver results by aligning their marketing and sales to drive new business through the sales/marketing funnel. The B2B Marketing conference focused […]

There are some strange things going on at the Coast Digital offices, particularly under the noses of some of the Coasties. As you may or may not be aware, it’s currently Movember, an annual event that encourages men around the world to sprout a moustache in support of men’s health. The Coast Digital Mo Bros […]

Today saw the launch of Google plus for business – finally allowing businesses and organisations to add pages to Google’s recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. What is in it for Google? Google wants Plus to primarily […]

Econsultancy’s new FUNNEL event is dedicated to aligning sales and marketing teams, and will see the UK’s leading ‘considered purchase’ strategists attending a one day event on 1st November 2011. Today’s marketer needs to understand how to turn leads into sales but also needs to appreciate how marketing automation technologies, customer engagement, content marketing and […]

There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for improving rankings (scoring it 3 out 5 or higher) but is it purely about the rankings? […]

Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]

Google just announced Google Analytics Premium I’ve been reading around it and trying to think a bit about the motives behind Google’s latest move; one that seems to have surprised quite a few in the industry. Just to set the scene a little, we’re talking about an annual fee of around $150,000 for the privilege […]

Friday Knowledge Share is the time the team gets to sit down to share developments within the digital industry that we feel are interesting and relevant to the needs of our clients. A variety of digital topics are covered during the meetings and it is a great opportunity to find out about news that we […]

I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East of England branch’s Social Media Bootcamp; the third session of the day on Social Media Optimisation. For anyone that was at the CIM East bootcamp on Friday in Hatfield, the Private LinkedIn group for the Social […]