iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Today saw the launch of Google plus for business – finally allowing businesses and organisations to add pages to Google’s recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. What is in it for Google? Google wants Plus to primarily […]
Econsultancy’s new FUNNEL event is dedicated to aligning sales and marketing teams, and will see the UK’s leading ‘considered purchase’ strategists attending a one day event on 1st November 2011. Today’s marketer needs to understand how to turn leads into sales but also needs to appreciate how marketing automation technologies, customer engagement, content marketing and […]
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for improving rankings (scoring it 3 out 5 or higher) but is it purely about the rankings? […]
Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]
Google just announced Google Analytics Premium I’ve been reading around it and trying to think a bit about the motives behind Google’s latest move; one that seems to have surprised quite a few in the industry. Just to set the scene a little, we’re talking about an annual fee of around $150,000 for the privilege […]
Friday Knowledge Share is the time the team gets to sit down to share developments within the digital industry that we feel are interesting and relevant to the needs of our clients. A variety of digital topics are covered during the meetings and it is a great opportunity to find out about news that we […]
I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East of England branch’s Social Media Bootcamp; the third session of the day on Social Media Optimisation. For anyone that was at the CIM East bootcamp on Friday in Hatfield, the Private LinkedIn group for the Social […]
A quick word on third party tools I have always recommended using third party tools such as HootSuite and Tweetdeck to manage your Twitter presence. It makes tasks such as monitoring conversations around your brand so much simpler and effective, particularly when it constantly searches phrases in the background. The other features are equally as […]
It’s fair to say that Econsultancy are known for their love and immersion within the retail sectors. As B2B marketers themselves though it’s no surprise to see more and more content coming from their Clerkenwell tower dedicated to B2B. There are enough new buzzwords in digital for traditional marketers to be getting to grips with […]
Ok so as an online marketer you will know that link-building is difficult. On-page optimisation is fine and dandy once you have convinced your client that in fact the content on site has to be re-written and that the big pointless flash animation has to go. Link-building though? Well that’s something that needs to be […]
