Author archive

The annual Coast Digital birthday, not just a time to recognise the great year that has passed but also a unique opportunity to bond the team and bring members of staff together for training and fun. In previous years there has been yachting and even a day out at Henley; but 2011 was decidedly more […]

I’ve been looking at moving house recently and during my lunch time web-surf, somehow I stumbled upon the business section of the Guardian website looking at share prices. This article caught my attention – “Bank of England turns to Google to shed light on economic trends”. I am a quite a Google-fan-boy so was immediately […]

Throughout my tenure in digital marketing, every so often, I try to take a step back and take stock of some of the changes that we’ve seen in search and look at how they’re changing the ways in which we have to react as online marketers. Some of the more recent shifts we see have […]

How much do we really want to know about a professional footballer who’s ‘allegedly’ had an affair with a reality TV star? Do we really care about it, or are we interested simply because the player in question didn’t want us to know and used his wealth and influence to try and stop us finding […]

David Wharram and Ross Henderson turned out for the Coast Digital golf team in support of Havens Hospices on Tuesday 16th April 2011. The event was being held at the Thorpe Hall Golf Club, Southend on Sea. With an 18 hole Stableford competition and prizes for the best individual and team scores, along with the […]

Scouting for Girls was a hot topic on Twitter this morning, but not because they’d won an award or released another album where they’d accidentally left the repeat lyric button on. No their minor Twitter fame came about when a fellow digital marketer, James Chapman, discovered that the Scouting for Girls website was linking to […]

Having discussed bounce rates in my last post, and the various reasons potential customers leave a site, I thought I’d now take a look at how important it is to create compelling, relevant content. Content is the key to not only reducing bounce rates on-site, but also to increase your brand’s visibility in an ever-changing […]

I was lucky enough to attend Distilled’s Linkbuilding Seminar last Friday. The event was held in the Congress Centre in London and was the first of two seminars run by the agency (the other being in New Orleans). First of all let me say a massive thanks to all the speakers involved: Will Reynolds, Jane […]

Acknowledgement Now in its 4th wave, the B2B Barometer has been a source of consistently relevant and interesting information on not only the health of the B2B marketing industry but also as a compass showing the direction of the industry, and trends within it. As a member of both the IDM (Institute of Direct Marketing) […]

Responsibility in Recruitment As I’m sure is true for plenty of our peers at digital agencies, we recruit new talent relatively frequently. We’ve been fortunate enough to have grown quite significantly in the past few years, particularly within our Online Marketing team. This means that with each new role, comes the (not wholly unpleasant) challenge […]