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The Digital Economy Bill has passed through the House of Commons and is likely to become UK law later this month. It is one of the last acts the Labour Government rushed through before the forthcoming election. The bill has become particularly well known for the way in which it attempts to deal with online […]

If you’ve read any of my blog posts about social media, you’ll know that the trick is matching the right channels to your business aims. It’s not always easy. So, to put you on the right track, I’ve outlined the benefits of a variety of social media. Let’s start with… Blogging A high quality business […]

Gaining 11% of the market share in just under a year is no small feat – if growth continues at this rate Bing will outdo Yahoo by the end of this year. Are 78 million users just too lazy to use Google when Bing has been pre-installed on their new HP and Dell computers? As […]

We recently completed our online guide to Google Analytics, and we thought it would be a good time to provide you with links to every single post in the series – that way you can bookmark this page and use it as an online contents sheet. We hope you enjoyed the series. If you have […]

If you’ve considered a social media campaign, but not yet dipped your toes in the water, the chances are that you’ve been deterred by the drawbacks. You’ll have found no shortage of people who are keen to share their scepticism: “How can we measure ROI on Facebook?”… “Can you imagine what a Twitter disaster could […]

Okay… so it doesn’t take a rocket scientist to work out that Amazon is taking over a significant number of markets, in much the same way that Tesco came to dominate more than the grocery sector. And I, for one, have contributed to the success of both companies – and I continue to do so. […]

Social media has long been a misunderstood and underrated part of the digital marketing mix. Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips with the various social networks – especially when existing SEO, PPC and affiliate marketing programmes demand immediate attention. With quantifiable ROI being that […]

I am going to lay my cards on the table early, but I’ve a gut feeling that AOL’s sale of affiliate marketing arm Buy.at to Digital Window, parent company of Affiliate Window, will end up being bad news for merchants. Both Buy.at and Affiliate Window are already major players in UK and European affiliate marketing […]

Sometimes, a Google Analytics installation doesn’t behave quite how you might expect it to, showing inconsistent data or just behaving strangely. It isn’t always easy to see what might be causing the problem, but at Coast Digital we often come across accounts that have been set up incorrectly, or have crucial tracking code mistakes. That’s […]

The internet is Buzzing at the moment with the announcement that Google has introduced a new social feature to its ever-popular Gmail service. It’s called Google Buzz, is linked directly to your existing Gmail account and is easily accessible from the main window. Buzz offers the usual range of social networking features, but promises to […]