iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
In the last post, we introduced the concept of Google Analytics filters. In this one, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the […]
There have been many recent blog posts about potential SEO developments for 2010, so I thought I’d gaze into my own crystal ball and see what patterns emerged from the mist. So, if you want to dominate the natural SERPs over the next 12 months, these are the factors that I think are going to […]
One of the great strengths of Google Analytics is its adaptability, allowing you to press it into service when you need to measure metrics in complex or unusual situations. To do this, you normally have to modify the tracking code – the javascript you add to the foot of your pages. Some of the more […]
When is the novelty of Twitter going to wear off, at least in the media? For a service that’s quite clearly billed as a social network, I find it hard to understand why there’s so much fuss about people doing – erm – social things on it. Yes, the sight of people flirting and chatting, […]
Many companies add blogs to their websites with the sole intention of bolstering their SEO efforts. And why not? It’s a simple and effective way of generating fresh content that the search engines will love. Unfortunately, there’s a downside too. Blogs also need to appeal to brand followers and potential customers, and many organisations struggle […]
I’ve just been reading about the new contactless credit card that’s going to be released by Barclaycard and the mobile phone company, Orange. To use the card, all you have to do is wave it near a special ‘Paywave’ reader in a shop, and the money you’ve spent is automatically deducted from your balance (which […]
As we entered the new decade (not a patch on the passing of the millennium), Google announced it had been blogging officially for five years. A late starter, you might think – especially as Google acquired the Blogger platform as early as 2003 – but it was certainly worth the wait. A blog is born […]
Ever since Microsoft’s ‘decision engine’ Bing was revealed back in May 2009, a lot of website owners have asked themselves three questions. How do I rank highly in it? Is it different to Google? And most importantly: Will my website explode? Many people have invested much time on internet message boards in a bid to […]
One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why. Analytics deployments often overlook this simple, yet effective method of […]
Once again, U2’s Bono has begun the New Year by announcing that he’d like not only like to have his cake, but that he intends to gobble it all up. By himself. If you’ve emerged from the festive season with less than normally alert hypocrisy sensors, prepare for an instant recalibration. This is from the […]
