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This might be a rather controversial question to be asked by someone who works for an agency that offers search engine optimisation, but I think it’s one that needs thinking about. “My name’s Rebecca Wheeler and I’m a Twitterholic” I’ve never been able to resist the lure of social networks. I’ve always used one social […]
Working for an online marketing agency, we spend a lot of time on Google. So you probably won’t be surprised to hear that the Coast Digital team uses the UK’s (and the world’s) most popular search engine for more than just finding information and checking our clients’ keyword rankings. In this post, I’ve collected together […]
About three weeks ago, we reported that the former editor of Scotsman.com, Stewart Kirkpatrick, was planning to launch an online newspaper in Scotland. At the time, Kirkpatrick announced that “Scotland needs an intelligent title that uses the internet, not fights against it” and that he’d “signed up leading writers, respected authorities in their fields and […]
In the last post, we introduced the concept of Google Analytics filters. In this one, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the […]
There have been many recent blog posts about potential SEO developments for 2010, so I thought I’d gaze into my own crystal ball and see what patterns emerged from the mist. So, if you want to dominate the natural SERPs over the next 12 months, these are the factors that I think are going to […]
One of the great strengths of Google Analytics is its adaptability, allowing you to press it into service when you need to measure metrics in complex or unusual situations. To do this, you normally have to modify the tracking code – the javascript you add to the foot of your pages. Some of the more […]
When is the novelty of Twitter going to wear off, at least in the media? For a service that’s quite clearly billed as a social network, I find it hard to understand why there’s so much fuss about people doing – erm – social things on it. Yes, the sight of people flirting and chatting, […]
Many companies add blogs to their websites with the sole intention of bolstering their SEO efforts. And why not? It’s a simple and effective way of generating fresh content that the search engines will love. Unfortunately, there’s a downside too. Blogs also need to appeal to brand followers and potential customers, and many organisations struggle […]
I’ve just been reading about the new contactless credit card that’s going to be released by Barclaycard and the mobile phone company, Orange. To use the card, all you have to do is wave it near a special ‘Paywave’ reader in a shop, and the money you’ve spent is automatically deducted from your balance (which […]
As we entered the new decade (not a patch on the passing of the millennium), Google announced it had been blogging officially for five years. A late starter, you might think – especially as Google acquired the Blogger platform as early as 2003 – but it was certainly worth the wait. A blog is born […]
