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Ever since Microsoft’s ‘decision engine’ Bing was revealed back in May 2009, a lot of website owners have asked themselves three questions. How do I rank highly in it? Is it different to Google? And most importantly: Will my website explode? Many people have invested much time on internet message boards in a bid to […]

One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why. Analytics deployments often overlook this simple, yet effective method of […]

Once again, U2’s Bono has begun the New Year by announcing that he’d like not only like to have his cake, but that he intends to gobble it all up. By himself. If you’ve emerged from the festive season with less than normally alert hypocrisy sensors, prepare for an instant recalibration. This is from the […]

This week Facebook started rolling out changes to the way in which it manages privacy for over 350 million users. This is no small task, and Facebook has done well to keep everything simple and straightforward. When you log in, you are invited to alter your settings. All you have to do is click ‘next’, […]

It’s no secret in the Coast Digital offices that I am not a fan of Apple’s iPhone; and that’s why I opted for an HTC Hero on a tariff from Orange. Without doubt, it is the most amazing phone I have ever owned. Although my phone is certainly better than your iPhone (if you have […]

What are goals? Google Analytics ‘goals’ allow you to measure specific actions that users carry out on your site. They can track events like a submitted enquiry form, a brochure download or a completed transaction. That’s why it’s important to set up sensible and comprehensive goals from the outset – only then will conversion rates […]

In October Google began experimenting with a new look – a minimalistic approach designed to that give the user what they wanted without distraction. It was dubbed Google Fade, and it works by only displaying the Google search bar, the Google Search button and the I’m Feeling Lucky button until the user moves their mouse. […]

Yesterday Google took another step towards controlling the internet with the launch of yet another free service, Google Public DNS – and I can’t help but wonder why it has made this move. First a little background on DNS. Domain Naming System (DNS) is effectively what allows the World Wide Web to work. Your computer […]

The national newspaper websites are awash today with reports on Google’s refusal to remove a racially offensive image of Michelle Obama. The image in question depicts the first lady with simian features and is currently appearing as the top result in Google image searches for “Michelle Obama”. In reaction to numerous complaints, Google took out […]

I’ve been monitoring the buzz from Econsultancy’s Online Marketing Masterclasses and I haven’t been surprised to hear some very familiar messages. I spotted one that I thought was worthy of further discussion on Econsultancy’s Twitter feed yesterday afternoon: @Econsultancy: #OMM Key lessons learnt by Dell – Customers ARE talking about your brand. Either you can […]