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Over the last few months, a few members of the online marketing team have been working hard to create the perfect set of SEO recommendations for an e-commerce website. Well, we have implemented these suggestions – and now our client is reaping the rewards. The original brief was quite a daunting job, considering the size […]
In the first part of this post, I outlined the first three steps that you need to examine when creating an effective eCommerce strategy: your business, your products and services, and your website. I ended by saying that it’s crucial to make sure that your website is fit for the job you intend it for, […]
The Institute of Chartered Accountants in England and Wales may have announced this morning that we’re heading out of recession, but the stark fact remains that it’s still a difficult time for small businesses. It’s even tougher for business start-ups, which face more obstacles than usual when trying to enter their chosen market, particularly when […]
This is more of a question than a full-blown blog post, but it’s something that’s been niggling at the back of my mind for some time. It’s this: why are some companies that are brilliant at search engine optimisation so bad at promoting their online brand in the real world? Think about it. Some firms […]
Last week Google broke the news to an eagerly-expectant crowd at the San José Convention Center that a new algo update is round the corner. This change is set to speed up the SERPs, carry more data and generally make the world a better place. For the first time, Google has jumped on the PR […]
I had to laugh when I read Pear Analytics’ new research into Twitter. The shock exclusive – hot on the heels of revelations that the Pope is still Catholic and that bears like to evacuate their bowels in the woods – is that over 40% of tweets are pointless babble. As you recover from that, […]
Isn’t it great when things just work? Sometimes – especially after updating computer software – things do go wrong. Earlier this week, a website news ticker crashed my installation of Firefox. Normally I’d just restart it and get on with what I was doing, but on this occasion the team at Mozilla struck a very pleasant […]
(This is part two of Hannah Rampton’s post on eBay tools. Make sure you didn’t miss part one). BayEstimator BayEstimator is the most popular tool within the eBay Research Labs. It is very useful for those interested in creating effective, clear, search-friendly titles. Soon after launch, this tool was deactivated for a few weeks because […]
About eBay Dubbed “The worlds’ online marketplace®”, eBay is one of the web’s truly universal brands. Founded in 1995, the company has built a customer base of over 230 million people, all attracted to the world’s largest digital marketplace. Nor does it stop there: eBay also owns familiar brands such as Skype, PayPal, Stubhub, Kijiji, […]
I’ve been an avid Amazon online shopper since 2001, but I was surprised and slightly amused by what happened the other night. For the first time ever, one of my Amazon.co.uk orders did not arrive. It was particularly annoying because, although I could have bought the book more cheaply on eBay, I chose a seller […]
