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It looks like Google is going to update its Adwords trademark policies again. As a few sources reported recently, Google is trialling the removal of trademarking in the US market, starting on 15th June 2009. Advertisers in the UK market can already bid on each others’ trade-names. For example, if Adidas want to bid on […]

The Adwords spider bot is used to analyse the content of advertising landing pages, which helps determine the Quality Score that Google assigns to your PPC ads. Google takes this Quality Score into account, as well as the amount of money you are willing to bid, when it determines the position of your ads. Therefore, […]

This week, Microsoft released a new search engine called Bing. Its purpose is to revolutionize the way we use search engines. Well, that’s what they hope. Every now and again these new products enter the market, causing a bit of a stir and hoping to give Google a run for its money. Last year we […]

Take a look at this. I’ve always been sympathetic to the art for art’s sake approach, and in the same way I adore technology that’s impractical and imbued with a major ‘wow’ factor. For me, the new Razorfish Touch Framework (RTF or ‘Razorfashion’) falls squarely into this category. The touch-screen looks gorgeous and fun to […]

Summertime, and it’s time to head for the sun. Preferably with minimum hassle. These days, I prefer to book my holidays online. It should be nice and easy to tap a few details into a website and be served up with a selection of packages and destinations. You’d also expect the vast holiday industry to […]

If you flick through the back pages of certain newspaper supplements, you’ll soon conclude that marketing to older people hasn’t much changed over the last few decades. That’s not to say that adverts of happy and healthy pensioners modelling stair lifts, walk-in baths, reclining armchairs, wide-fit shoes and polyester trousers don’t have their audience – […]

One of the big online success stories of recent years has been the meteoric rise of the WordPress blogging platform. Although you can opt for a ready-hosted blog at WordPress.com, the real innovation takes place in the WordPress.org community – aficionados of the self-hosted version of the software. Because WordPress is open source, programmers from […]

It’s easy enough to dismiss social networking service Twitter as a place for people who want to be virtual friends with celebrities, but you’d not only miss out on the chance to have people like Stephen Fry brightening up your day in less than 140 characters, you’d also be throwing away new business opportunities. If you want […]

If the online world has become a shopper’s paradise, it’s also a crowded marketplace in which digital stores jostle for position at the top of Google’s search rankings. It’s not hard to see why the online market is booming. E-commerce companies can make the most of low-cost social marketing, target their sales with easily-obtained customer […]

Following are a list of mistakes businesses make when designing their website.  The list contains some very basic search engine optimisation mistakes, but all are still common in the SME market. 1.     Keyword stuffing In the early 1990’s keyword stuffing (Figure 1) your metadata would help you achieve your all important number one spot in […]