Author archive

Take a look at this. I’ve always been sympathetic to the art for art’s sake approach, and in the same way I adore technology that’s impractical and imbued with a major ‘wow’ factor. For me, the new Razorfish Touch Framework (RTF or ‘Razorfashion’) falls squarely into this category. The touch-screen looks gorgeous and fun to […]

Summertime, and it’s time to head for the sun. Preferably with minimum hassle. These days, I prefer to book my holidays online. It should be nice and easy to tap a few details into a website and be served up with a selection of packages and destinations. You’d also expect the vast holiday industry to […]

If you flick through the back pages of certain newspaper supplements, you’ll soon conclude that marketing to older people hasn’t much changed over the last few decades. That’s not to say that adverts of happy and healthy pensioners modelling stair lifts, walk-in baths, reclining armchairs, wide-fit shoes and polyester trousers don’t have their audience – […]

One of the big online success stories of recent years has been the meteoric rise of the WordPress blogging platform. Although you can opt for a ready-hosted blog at WordPress.com, the real innovation takes place in the WordPress.org community – aficionados of the self-hosted version of the software. Because WordPress is open source, programmers from […]

It’s easy enough to dismiss social networking service Twitter as a place for people who want to be virtual friends with celebrities, but you’d not only miss out on the chance to have people like Stephen Fry brightening up your day in less than 140 characters, you’d also be throwing away new business opportunities. If you want […]

If the online world has become a shopper’s paradise, it’s also a crowded marketplace in which digital stores jostle for position at the top of Google’s search rankings. It’s not hard to see why the online market is booming. E-commerce companies can make the most of low-cost social marketing, target their sales with easily-obtained customer […]

Following are a list of mistakes businesses make when designing their website.  The list contains some very basic search engine optimisation mistakes, but all are still common in the SME market. 1.     Keyword stuffing In the early 1990’s keyword stuffing (Figure 1) your metadata would help you achieve your all important number one spot in […]

Twitter and the blogosphere have been awash with stories today about Gocompare.com being penalised by Google, with the popular comparison site seeing massive drops in rankings for their own brand term. Wild speculation across the internet suggests that a widely publicised ‘Webmaster Guideline Breaking’ linking strategy could be to blame, or simply an indexing issue […]

A new search engine to rival Google, Yahoo and MSN, well not quite but it is a fantastic and innovative way of using different search techniques. Quintura (http://quintura.com/) uses the standard search query bar; you can type in your keyword and you are presented with a list of search results, nothing new there! These results […]

The online world is maturing. Much of the jargon associated with the internet is no longer regarded as such. Instead much has passed into the collective vocabulary, becoming part of everyday conversations, particularly in the realm of social media. This evolution has even begun to affect basic spelling. For example the hyphens once associated with […]