iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Twitter and the blogosphere have been awash with stories today about Gocompare.com being penalised by Google, with the popular comparison site seeing massive drops in rankings for their own brand term. Wild speculation across the internet suggests that a widely publicised ‘Webmaster Guideline Breaking’ linking strategy could be to blame, or simply an indexing issue […]
A new search engine to rival Google, Yahoo and MSN, well not quite but it is a fantastic and innovative way of using different search techniques. Quintura (http://quintura.com/) uses the standard search query bar; you can type in your keyword and you are presented with a list of search results, nothing new there! These results […]
The online world is maturing. Much of the jargon associated with the internet is no longer regarded as such. Instead much has passed into the collective vocabulary, becoming part of everyday conversations, particularly in the realm of social media. This evolution has even begun to affect basic spelling. For example the hyphens once associated with […]
We’ve been using the new AdWords interface for a few weeks now. Here are a few points we’ve given as feedback to Google: MCC (My Client Centre) lists are not being organized alphabetically. Original Campaign Settings seem to be scattered around the Ad Group level now. The old layout had all scheduling, placement etc within […]
There’s a lot of buzz about how social networks are the new email, and yesterday I read another interesting item on the BBC website on the subject. It reminded me of a situation I was in a couple of months ago. Being an ex-Nortel Networks employee with 12 years pensionable service, I was really upset […]
Frequently we come across sites that don’t have Google Analytics tracking code installed on 404 error pages. This simple guide will show you how valuable the information is that can be obtained simply by implementing a piece of custom tracking code, and how to interpret it. 1. Check that there’s no tracking code on the […]
I’ve just got back from Technology for Marketing and Advertising 2009. Here’s a round up of some of the highs and lows from a slightly jaded online marketer’s perspective. What was interesting was how busy the show was. Olympia was really very busy. If visitor count alone were an accurate measurement of the health of […]
I’ve never been able to buy the first thing I see. Why? Perhaps it’s because I come from a family of researchers. Yes, we research everything before we commit to purchase, no matter how large or small, both in terms of cost and size. I used to think that Which? was the ultimate in ‘consumer […]
It’s very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today. Perhaps less obvious is how to accurately track the success of an SEO campaign. This short guide will show how by using Google’s Analytics package […]
1. Heading tags 2. Meta information 3. SEO-friendly URLs 4. Unique/fresh content regularly updated/added 5. Link building strategies It’s perhaps surprising that these tips are based on some of the most basic search engine optimisation (SEO) techniques which have been around since the dawn of search. But they’re still having a huge impact, and as I’ve seen so many websites without […]
