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We’ve been using the new AdWords interface for a few weeks now. Here are a few points we’ve given as feedback to Google: MCC (My Client Centre) lists are not being organized alphabetically. Original Campaign Settings seem to be scattered around the Ad Group level now. The old layout had all scheduling, placement etc within […]

There’s a lot of buzz about how social networks are the new email, and yesterday I read another interesting item on the BBC website on the subject. It reminded me of a situation I was in a couple of months ago. Being an ex-Nortel Networks employee with 12 years pensionable service, I was really upset […]

Frequently we come across sites that don’t have Google Analytics tracking code installed on 404 error pages. This simple guide will show you how valuable the information is that can be obtained simply by implementing a piece of custom tracking code, and how to interpret it. 1. Check that there’s no tracking code on the […]

I’ve just got back from Technology for Marketing and Advertising 2009. Here’s a round up of some of the highs and lows from a slightly jaded online marketer’s perspective. What was interesting was how busy the show was. Olympia was really very busy. If visitor count alone were an accurate measurement of the health of […]

I’ve never been able to buy the first thing I see. Why? Perhaps it’s because I come from a family of researchers. Yes, we research everything before we commit to purchase, no matter how large or small, both in terms of cost and size. I used to think that Which? was the ultimate in ‘consumer […]

It’s very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today. Perhaps less obvious is how to accurately track the success of an SEO campaign. This short guide will show how by using Google’s Analytics package […]

1. Heading tags 2. Meta information 3. SEO-friendly URLs 4. Unique/fresh content regularly updated/added 5. Link building strategies It’s perhaps surprising that these tips are based on some of the most basic search engine optimisation (SEO) techniques which have been around since the dawn of search. But they’re still having a huge impact, and as I’ve seen so many websites without […]

Elixirr Digital and a small group of UK customers are currently testing the new AdWords interface. Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far. Campaign Level Screen shot: Keyword […]

Now I don’t get out much so I’m incredibly slow on the uptake with new things in London. However, I was in the capital the other weekend doing the tourist thing; visiting the sites, getting squashed on Oxford Street and travelling on the city’s arterial transport routes. So there I am travelling around on a […]

Google Base is a free Google service that allows you to submit content, including product feeds. If Google finds your content relevant, it may appear on some of their other services such as their Shopping search engine or Google Maps. Using Google Base to advertise your products is an excellent way to acquire new customers. […]