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It’s purely a personal observation but Pizza Express seems to be doing rather well despite the downturn. I know we’re all feeling the pinch and a certain amount of economic anxiety, but last night I actually saw a long queue outside (outside!) my local branch. So what is Pizza Express doing right, that some other […]
Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following: (i) sports-related (e.g. “football” or “tennis”); (ii) specific sporting events (e.g. “Wimbledon” or “FA Cup”) (iii) sporting teams (e.g. “Arsenal” or “Milan versus Manchester”) In essence, prior to this change […]
The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ […]
Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to: Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). Fill in the […]
Coast Digital can confirm that Google will be further lifting the restrictions on gambling-related bidding on their AdWords network. Google have confirmed to Coast Digital that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc. Coast Digital can confirm that this update will be in […]
Some love it, others loathe it – but the truth is reality TV makes up a large percentage of today’s television programming. This marmite-like genre has been around for a long time now but it’s never had the presence it has today. The ones of interest to me are the few that receive ‘annual national event’ […]
Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools? Essentially, this move finds Google using their own system to encourage […]
At the end of November I commented on the addition of the SearchWiki to Google’s standard search engine results. Today I’m going to speculate on the effect that SearchWiki could have over time: Google solely own the data collected via the Searchwiki, which is something they now have over and above their competitors. This information […]
Recent posts in SEO forums this week have shown Google is starting to display DoubleClick technology in their AdSense model. For those that aren’t familiar with news of Google’s purchase of DoubleClick, I’d suggest reading this article. And below is a screen shot of the source code from a Youtube page and the ‘ads by […]
Today Google has introduced an interactive ‘social’ element to their standard search engine results, a feature they’ve dubbed SearchWiki. (Note: the features of Google’s SearchWiki are only available to logged-in Google users) SearchWiki is a Google search results page update which has been on the horizon for a while now – limited testing made some […]
