iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Elixirr Digital and a small group of UK customers are currently testing the new AdWords interface. Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far. Campaign Level Screen shot: Keyword […]
Now I don’t get out much so I’m incredibly slow on the uptake with new things in London. However, I was in the capital the other weekend doing the tourist thing; visiting the sites, getting squashed on Oxford Street and travelling on the city’s arterial transport routes. So there I am travelling around on a […]
Google Base is a free Google service that allows you to submit content, including product feeds. If Google finds your content relevant, it may appear on some of their other services such as their Shopping search engine or Google Maps. Using Google Base to advertise your products is an excellent way to acquire new customers. […]
It’s purely a personal observation but Pizza Express seems to be doing rather well despite the downturn. I know we’re all feeling the pinch and a certain amount of economic anxiety, but last night I actually saw a long queue outside (outside!) my local branch. So what is Pizza Express doing right, that some other […]
Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following: (i) sports-related (e.g. “football” or “tennis”); (ii) specific sporting events (e.g. “Wimbledon” or “FA Cup”) (iii) sporting teams (e.g. “Arsenal” or “Milan versus Manchester”) In essence, prior to this change […]
The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ […]
Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to: Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). Fill in the […]
Coast Digital can confirm that Google will be further lifting the restrictions on gambling-related bidding on their AdWords network. Google have confirmed to Coast Digital that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc. Coast Digital can confirm that this update will be in […]
Some love it, others loathe it – but the truth is reality TV makes up a large percentage of today’s television programming. This marmite-like genre has been around for a long time now but it’s never had the presence it has today. The ones of interest to me are the few that receive ‘annual national event’ […]
Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools? Essentially, this move finds Google using their own system to encourage […]
