iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
2020 may have been a tougher year than most, but we’ve had one heck of an Autumn and it has made us very excited for what’s to come! 7 award nominations, 3 award wins Back in August it was announced that we had been nominated for no less than seven of The Drum’s Recommended Agency […]
The time has come for you to change your website, great. So all you need to do now is hire a Digital Marketing Agency and let them run with it right? Wrong! As qualified as your agency are, they aren’t living and breathing your brand. It’s so important to write a good design brief to […]
With Black Friday and the Christmas period fast approaching, now is a great time to begin scaling up your ecommerce PPC activity so you can be ready for the peak in demand. To help you do that, we’re sharing our pick of the best free tools to help you improve your customers’ experience, reach new […]
Google make changes all the time. Every month/week/day there are new changes to algorithms. Sometimes certain ranking factors get weighted more, or less. Most of the time, this is never really announced and happens behind the scenes. However, when there is an announcement (just like when Google announced BERT), it’s because Google believes people should […]
It’s understandable that some companies might not want to invest in advertising right now. Companies are looking to make cut backs within their marketing budgets to help with their finances, or they are looking ahead at their tighter budgets. And now, mastered by a few large US brands, there is a Facebook advertising boycott within […]
In light of the COVID-19 pandemic, many of the organisations we work with have needed to change their ways of working during these unprecedented times. For most of us, working from home has become the norm, and platforms like Zoom and Microsoft Teams have become the standard way in which we interact with colleagues and […]
There are no two ways about it, COVID-19 is making business life challenging. The only way you can reach people is making sure you take their message to their homes, homes that are right now being bombarded with lockdown messages from every angle. So how can you cut your way through the noise and make […]
Here I am, once again harping on about using images on the web (for those interested: a previous article on responsive images). This time I am focusing my attention on one particular format: Scalable Vector Graphics, or SVG for short. I am always interested in ensuring our web development practices are as efficient, flexible and […]
Title Tag The title tag is the first HTML element search engines display to users in the search results. It’s used as a brief description for Search Engines, to understand what your webpage is all about. Google uses this tag to compare your results against competitors and uses this information when deciding where to place […]
A Brief History of CSS In the beginning there was HTML. And we added a few inline styles, perhaps a marquee or a little animated GIF, and we saw that it was good. Reductive, of course, but webpages in their nascent form were often a troublesome concoction with very little of what we beard-stroking developer […]
