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At the end of November I commented on the addition of the SearchWiki to Google’s standard search engine results. Today I’m going to speculate on the effect that SearchWiki could have over time: Google solely own the data collected via the Searchwiki, which is something they now have over and above their competitors. This information […]
Recent posts in SEO forums this week have shown Google is starting to display DoubleClick technology in their AdSense model. For those that aren’t familiar with news of Google’s purchase of DoubleClick, I’d suggest reading this article. And below is a screen shot of the source code from a Youtube page and the ‘ads by […]
Today Google has introduced an interactive ‘social’ element to their standard search engine results, a feature they’ve dubbed SearchWiki. (Note: the features of Google’s SearchWiki are only available to logged-in Google users) SearchWiki is a Google search results page update which has been on the horizon for a while now – limited testing made some […]
This week has seen the release of a new keyword tool from Google – the Search-based Keyword Tool. This tool is extremely useful for scouting out competitor’s keyword traffic and assessing the competitiveness within a specific business sector. Google are now linking many tools and data together. You’ll see from clicking the magnifying glass symbol that the […]
The recent American presidential election has proved a rich source of debate and not just in the realm of politics. The most expensive presidential campaign in history has confirmed digital marketing as a potent strategic tool. Obama, in my opinion should be hailed as the brand of the 2008, as that is what he sold […]
It never ceases to amaze me – the sheer audacity of businesses thinking they can get away with it. Is it because there are so many websites out there that they think they won’t get caught?! What I’m referring to is plagiarism. Whether it’s an entire website or specific areas of copy, it happens to […]
Webmasters around the globe have been jumping with joy after a recent addition to Google webmaster tools: http://www.google.com/webmasters/tools/. Google have recently released a new feature which integrates into the existing Diagnostics > Web crawl menu in Webmaster Tools. Before now, Google would inform you of 404 errors which broken links would return, which would leave […]
In breaking news today from Google AdWords advertisers will be able to bid on gambling related terms as of the end of this week. As quoted in the Google’s Advertising Policies: “Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling […]
Google have announced that they will be making web search results available as RSS feeds in the future. Reportedly, it will be introduced as an extension of the Google Alerts service, which currently only allows notification by email. RSS results will allow users the option to follow search results with a feed, giving more flexibility […]
As Google is now 10 years old they have released a special birthday gift for all their fans. We’ve had great fun looking back at the search engine results pages using this tool. It really shows how much search engine optimization and paid search has changed the shape of how we click on results. Enjoy!
