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In business a content management system-driven website is often a must. A CMS website puts the power in your hands, enabling even the most non-technical staff to keep web content fresh and up-to-date. This is incredibly important; because as far as I’m concerned a website which isn’t regularly updated is a dead website. A site […]
An integral part of search engine optimisation (SEO) is link building. Inbound links from other websites are viewed as votes or recommendations by the search engines. Google monitor and reward websites which have a progressing number of inbound links with better ranking in the SERPS (search engine results pages). Link building at times can be […]
One of the most significant examples of a viral marketing phenomenon doing the rounds on the internet at the moment is the new video for Weezer’s current single, “Pork and Beans”. A favourite band amongst the marketing team at Coast Digital, we’ve certainly notched up a few views between us in the office, not only […]
If you’re keen to expand your email marketing strategy, click-through data should be a key consideration. It provides a wealth of information to help you understand what customers want. A basic send out isn’t enough to capitalise on the many benefits of email – it’s just the beginning. Unfortunately, many businesses don’t take advantage of […]
The Google trademark update has been in place since the 5 May 2008. A month on I thought it would be useful to review the effects of the change. Firstly I’ll take a look at paid search (PPC) activity on Google Adwords and how it’s affected my clients. Here’s a summary my observations: As predicted, […]
Google have quietly introduced their new Merchant Search system. This tool is currently being tested to help find products and services matching a search, for example, secured loans. It seems Google will benefit financially as they’ll receive payment once someone has successfully sent a quote to the merchant. The interesting part of this is that […]
New research has shown that over £3bn was spent on online ad campaigns in 2007. This is a new record in terms of online and represents 16% of the total UK market. The continuing trend is for online advertising taking market share from the more traditional media such as newspapers, magazines and direct mail. It’s […]
When I wrote about usability and writing for the web last week I focused on non-technical stuff. Today I thought I’d run through some of the more behind-the-scenes, slightly tech-y detail. As I already said, users who are reading on the web want to achieve goals and are impatient. So it’s vital that all your […]
Last week I attended Usability Week 2008 in London. For those who don’t know Usability Week marked the London-leg of a ‘world tour’ by the Nielsen Norman Group – the usability experts. The tour also takes in San Francisco, New York, and Melbourne, so I felt quite privileged. I went to an all-day session on […]
This is something I’ve noticed over the past month and have finally found that someone has given it a name. So what is the Google peek-a-boo effect? It’s where new, targeted keywords appear occasionally in the top 5 for a search, then you search again and they’re gone. I’ve seen it in relation to a […]
