Author archive

“We’ve already got a website, so why do we need a blog too?” It’s becoming increasingly important to represent your brand or business with a blog in corporate cyberspace today. There are a number of benefits to be had from embracing the technology, some more obvious than others. Here’s my ‘top ten’ list of why […]

I was recently prompted for my view on the best time to send a marketing email and I have to admit it’s a tough one. On every course or seminar I’ve attended ‘experts’ have insisted there’s no specific or optimal time to send. But as a user, I have to disagree. B2B When I was […]

Building your search engine optimisation (SEO) strategy is a complicated process. It takes experience, time and dedication to ensure your website is found in the major search engines – it doesn’t happen overnight. If you’re considering outsourcing to support your SEO strategy, here are some things to consider when shopping around for the right online […]

From 5 May any advertiser will be able to bid on trademarked single words in the UK and Ireland. Previously companies could ask Google to protect single word trademarks. Multiple word searches have always been subject to open bidding. Many commentators – including the team here – have observed that this might be bad news […]

Websites aren’t just brochures. They should have calls-to-actions and goals. In my opinion, there’s little point in developing a web presence with no clear measure of success. Some will argue that recording an increase in the number of visitors to your website is a success, but in my book success isn’t achieved until your visitors […]

1. There is only one quality score False. The Google content network and search network have separate quality scores. This is generally because the content network performs very differently to the search network and if there were only one quality score this could adversely affect your overall score. 2. Using different match types improves your […]

The PPC management team at Coast Digital continually look for ways to develop conversion rates in our AdWords campaigns and Google Website Optimiser is a tool we use to help us achieve great results. If you are unfamiliar with this addition to Google AdWords you can find a link to it in the header of […]

We’ve had a couple of these passed on to us this week, and we think that this is significantly worrying enough to issue a warning to our clients who use AdWords. There is currently a scam email circulating, from adwords-noreply@google.com sent from people claiming to be “The Google Adwords Team”. The email requests billing information […]

Google rolled out an update to its search result pages this week, which introduces a second search box beneath the top result, for large sites. This allows a site content search to be carried out all without leaving the Google interface. An example of the new search within a search feature Essentially it is simply an […]

I am continually amazed at the poor quality of some landing pages used by companies advertising on Google (and other search engines). Perhaps I should first explain (for those that don’t know), that a landing page is the page at which you arrive when clicking on a sponsored advert in a search engine. Typical problems […]