Author archive

From 5 May any advertiser will be able to bid on trademarked single words in the UK and Ireland. Previously companies could ask Google to protect single word trademarks. Multiple word searches have always been subject to open bidding. Many commentators – including the team here – have observed that this might be bad news […]

Websites aren’t just brochures. They should have calls-to-actions and goals. In my opinion, there’s little point in developing a web presence with no clear measure of success. Some will argue that recording an increase in the number of visitors to your website is a success, but in my book success isn’t achieved until your visitors […]

1. There is only one quality score False. The Google content network and search network have separate quality scores. This is generally because the content network performs very differently to the search network and if there were only one quality score this could adversely affect your overall score. 2. Using different match types improves your […]

The PPC management team at Coast Digital continually look for ways to develop conversion rates in our AdWords campaigns and Google Website Optimiser is a tool we use to help us achieve great results. If you are unfamiliar with this addition to Google AdWords you can find a link to it in the header of […]

We’ve had a couple of these passed on to us this week, and we think that this is significantly worrying enough to issue a warning to our clients who use AdWords. There is currently a scam email circulating, from adwords-noreply@google.com sent from people claiming to be “The Google Adwords Team”. The email requests billing information […]

Google rolled out an update to its search result pages this week, which introduces a second search box beneath the top result, for large sites. This allows a site content search to be carried out all without leaving the Google interface. An example of the new search within a search feature Essentially it is simply an […]

I am continually amazed at the poor quality of some landing pages used by companies advertising on Google (and other search engines). Perhaps I should first explain (for those that don’t know), that a landing page is the page at which you arrive when clicking on a sponsored advert in a search engine. Typical problems […]

Here are our top 5 basic SEO tips to help your website perform better in the search engines and to help you improve on your current high position in the search results. 1) Content 2) Links – deep links 3) Domain names and file names 4) Tags – Meta, H1, Alt 5) Tracking – Webmaster tools and analytics 1) Content […]

Blogs are great when you have a real passion for writing something, whether it’s for business or pleasure. And blogs are a great online marketing tool; the best will draw a large audience, and will boost your SEO activity. Here are my 10 golden rules for blogging: Be very clear of your aims and objectives […]

I can’t imagine my working life without it now. In actual fact – how did we cope before AdWords Editor? If you’re not already familiar with AdWords Editor it’s a great offline tool from Google to speed up creation and management of AdWords accounts. You install Editor on your local machine, download your current configuration […]