iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Early last week I was reading an article in Marketing Week and was delighted to see the breadth of organisations embracing the power of social networks, in particular the Government. The Department for Work and Pensions is the latest organisation to welcome social networking. They will be trialing a new site on WordPress.com with the […]
With Google continuing to dominate the UK paid search market, it’s interesting to reflect on how their position is bolstered by the availability of online training on AdWords and pay per click. Since 2004 Google have supported their AdWords product with free online training. Many search agencies and individuals use Google’s online training to become […]
In recent months Google AdWords have made considerable improvements to make sure you do the best you can with your ads to achieve a Quality Score. Clearer notices, guidelines and pointers all now feature prominently at Ad Group level. These recommendations shouldn’t be ignored. You should make every effort to develop your Quality Score if […]
As search marketing specialists we regularly come across potential clients who are interested in search engine optimisation (SEO) services. Many of these have already invested heavily in ‘all-singing-all-dancing’ websites, and then as almost an afterthought consider looking into search marketing. As a result we’re often faced with websites that look great but just aren’t search […]
If I speak about “optimisation” people naturally assume I am talking about the practice of search engine optimisation, or “SEO” as it’s otherwise known. But optimisation should mean a whole lot more than just SEO. When considering the optimisation of your website you need to consider not only how search engines will see it but […]
Here are my musings on the relative merits of quantitative versus qualitative research in web development. I hope you’ll find the information of value to your daily work. I’ve conducted various types of research online but it should be clear which method I think adds the most value to our clients’ businesses. If this post […]
This year social networking has taken the online world by storm. According to latest research Brits are logging on to social networking sites more than any other country in Europe, spending an average of 5.8 hours per month.* UK social networking usage is now the highest in Europe, with 24.9 million unique visitors – 78% […]
Over the past couple of years the internet has increasingly dominated my life – so much so that I get a bit panicky when I’m ‘offline’. Working in digital media has sharpened my senses to the fundamental shift that’s taking place, but it’s staring each of us in the face really. Nearly every day there’s […]
In the battle for the top of the SERPs it’s clear that the weight of correctly optimised content can deliver astonishing results. E-commerce websites in particular have the potential to perform well – with huge numbers of product pages ready to be indexed – but only if they are effectively optimized with SEO planning from […]
eBay have just moved their eBay desktop into beta. The application provides functionality that would not be found in a web-based interface. Benefits of a desktop application include: No need for multiple tabs, eBay desktop handles everything through a slick, well-designed interface. Monitor your watched items without having to leave the browser open. eBay desktop […]
