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There is often a misconception that content marketing and SEO are not integrated, and even theories around content marketing taking over SEO for good – but this makes no sense to me. For all intents and purposes, content marketing and traditional SEO are working towards the same goal. They are designed to make suitable pages […]

Getting a web page or blog post to rank in search engine result pages can be hard enough to achieve, let alone getting your target audience to actually click through to your website and find out more about your product or service. However, recent research performed by Ignite Visibility suggests that there is a way […]

One of the questions that has had PPC practitioners pondering for years is Should I bother using Bing Ads? Unfortunately, there is no simple ‘yes’ or ‘no’ answer to this. However, there are a few ways you can find out whether Bing ads would be profitable for your business. Let’s start by looking at the […]

Having an internal link strategy is not only important for your website to perform better organically, but for your users who need to find the quickest routes around your website. Internal links are a great way to encourage reading, increase rankings, and boost page authority. I’ve found a solution to help you build your own […]

Optimising your On-Page SEO doesn’t have to be problematic or time consuming, but without knowing the fundamentals, it can be difficult to understand why your content is underperforming. Thankfully there are number of methods we can use when approaching on-page. Check out these 9 easy elements to remember when optimising your site for Organic Search: […]

The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Your site may be working reasonably well and may already be boasting a strong conversion rate, but there is always room for improvement. Conversion rate optimisation often results in more sales […]

Every website has a different user base, so the first thing to bear in mind is that your users are unique to your site. What works on other sites might not work for you and your audience, and visa-versa. So who are your users? Many companies make a lot of assumptions on who their users […]

With more and more display campaign managers having better access to dynamic HTML5 ads, running a one size fits all ad approach to a marketing campaign is becoming more of an outdated concept. Thankfully, DCO now gives us the ability to serve display campaigns that respond the to the reality of the situation – that […]

When you think of the most cost-effective way of acquiring new customers and retaining existing ones, which strategy comes to mind? Running a solid PPC campaign with remarketing, dynamic and regular campaigns? Creating a strong social media presence and marketing to your audience on there? Having a robust SEO and content strategy which could boost […]

No, not that Bert. Google introduced BERT or the (Biodirectional Encoder Representations from Transformers) last year. To make life easier (and to save me from typing that whole phrase all the time), we will stick with BERT. So what is BERT? BERT was a breakthrough in Google’s research on Transformers (no, not the giant robots […]