iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Content marketing has changed more in recent years than ever. Once marketers realised the potential of content marketing and the impact it can have on organic rankings, referral traffic and link building, it quickly became one of the fastest growing aspects of digital marketing. Content marketing for voice search is a new aspect of content […]
User experience has gained huge momentum in recent years, and for big commercial companies, it’s now unthinkable to have a digital team without a UX specialist contributing to product change. For the most part, the days when websites were entirely focussed on what the business wanted to say are far behind us. However, what differs […]
So, another BrightonSEO conference has been and gone, and just like April, it was great. An incredible line-up (as usual), great topics and knowledgeable speakers, and a couple of free t-shirts! Yet again, my biggest disappointment is that I couldn’t attend all of the talks. After all, there’s only one of me (much to the […]
Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over the top analytical tool that offers no further information than what is currently on offer, others are worried about the privacy implications. With that in […]
During my last project we had an interesting challenge that we solved rather creatively. We were in the process of developing a critical business dashboard. The dashboard contained a huge amount of data and in order to be responsive, it had to be cached. The dashboard was to be used by users both internal and […]
In late 2017 a colleague of mine introduced me to a national programme called Career Ready. This programme enables schools and colleges to help young people still in education get support and guidance from professionals in a field that is relevant to them. Mentoring isn’t something I’d thought about beforehand. After learning more about the […]
Automation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away from traditional campaigns which use manual bidding. Each Smart campaign variation comes with benefits, drawbacks and limitations, but they’re all being pushed by Google to pay-per-click marketers. […]
Sometimes a web project requires room for growth. You might have a large amount of content which requires careful differentiation and organisation; a website which needs to serve a range of different customers or territories; or maybe a selection of brands which all need to co-exist whilst retaining their own identity. There are a number […]
The technology used at Netflix is fascinating and is constantly evolving to keep us all glued to our seats. Whether you’re watching the latest episode of Orange Is the New Black, Queer Eye or Friends – there’s bound to be something that you’ll want to watch (again and again sometimes!). Making sure people can find […]
Web development is a broad field, bringing with it an enticing array of different challenges. Indeed, I think my peers would agree that one of the role’s many appealing qualities is its inherent variety. On any day a developer might be tasked with: building the layout of a new web page, requesting and manipulating data […]
