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In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]
Following Google’s March 2019 Core Algorithm Update (catchy name, right?) and a significant failure in relevant information communication, March has been proven to be an eventful month for SEO so far! Core Update The March 2019 Core ranking algorithm update has created a lot of buzz in the last few days, with many people thinking […]
Probably one of the most common questions us Account Managers get asked by clients is: “Why would I bid on my brand terms when I’ll get the clicks through organic anyway?” Why indeed? When it comes to trimming the fat from a paid media budget, one of the first things that tends to go on […]
Google My Business (GMB) has proven itself a vital tool for local businesses and corporate enterprises alike. It allows you to leverage a location-based SEO strategy, which can bring valuable traffic to your site. What is Google My Business? GMB is a free tool designed to help business owners manage and market their online presence […]
A glimpse of new information has caught our attention here at Coast Digital, with the possibility of Instagram rolling out a new feature for its business users. Whilst browsing through his accounts on Saturday afternoon, Raj Nijjer (a tech executive from Yotpo) announced to his followers that Instagram is testing on ‘Local Business Profile Pages’ […]
As I’m sure you’ve noticed, we the public have been inundated with the rise of comparison websites in recent years, whether it’s for house insurance, phone contracts or even buying a car. Google clearly spotted this trend early as they started working on Google Shopping (then Froogle) in 2002. The tool has radically evolved every […]
Poorly executed automation in social media marketing is something we often find in businesses that have become idle with their social media – placing it firmly at the bottom of their priority list. We often see the same duplicated content being published across platforms, with little to no engagement. In one recent case I’ve personally […]
Before adding content to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is Microsoft Word, which I’m sure you’re fairly familiar with. To maintain its popularity, Microsoft Word includes features that make copywriting tasks much easier for those using […]
Last week Automattic, the company responsible for the hosted version of WordPress (WordPress.com), announced a new partnership with Google and other major media publishers. The partnership in question is intended to help deliver a fresh way to produce small to medium online news publications. This potentially revolutionary project has been named Newspack. First Thoughts – […]
TL;DR – It used to be way easier! When I first started working at Coast Digital, I was around 6 months into my SEO career. I’d previously worked for an extremely small agency and had picked up some basic knowledge that was just about enough for me to get by and achieve positive results for […]
