Funmi Sobodu

In the world of tracking and analytics in digital marketing, the last 12 months have been a whirlwind of new rules and regulations. Notably, tools like Google Analytics have been…

If you use Google Analytics on a regular basis, you know things are starting to become a lot harder. If you have somehow missed the news, this is because Google…

Austria appears to have set off a wave of European countries looking to ban the use of Google Analytics, as Italy becomes the fourth country to declare Google Analytics illegal…

3rd party cookies are soon be a thing of the past and collecting marketing data will become even more challenging than it already is today. In this blog one our analytics experts, Funmi, shares 8 actions you can take today to prepare for a cookie-less future.

Yesterday, Google announced it will no longer support it's widely used Universal Analytics from next year as they fully transition to their newest version, Google Analytics 4. Everything you need to know is in our latest blog here.

It’s fair to say Christmas has come early for Digital marketers and analysts. In the last week Google have rolled out big changes to Google Analytics – we went into…

As of Wednesday, Google has announced the full release of Google Analytics 4. This was previously known as Google Analytics App and Web in its beta phase. The digital landscape…

What do these brands have in common? They are not afraid to experiment. These companies have created a culture where everyone in the business is aligned and committed to testing.…