Author archive

Ian Dunstan

Ian is the Senior UX Consultant here at Coast Digital. With over 20 years’ experience in the world of user experience, he uses his knowledge and expertise to carry out extensive user research and create user-centric designs that deliver powerful results for our clients.

The User Research Diaries (Part 1): When Less is Not More

It’s a common theme in UX that less is more. How many times have we said (or heard) “keep it simple” and “only include the minimum that needs to be there”? As UX specialists, we are constantly striving to include the lowest number of steps to get a user from point A to point B, […]

Continue reading 24 January 2022 Ian Dunstan Posted in: User Experience

What is responsive design?

You may have heard of the phrase “responsive design” before. If you haven’t then this article is for you. The phrase is appearing more and more in Request for Proposal (RFPs) documents and website briefs that we receive here at Coast and I’m sure that frequency will only increase as 2012 progresses. So what is […]

Continue reading 25 April 2012 Ian Dunstan Posted in: Web Design & Development

Use email marketing to achieve Christmas cut-through

Now we’re in December I’m sure it hasn’t slipped your notice that the Christmas shopping period is well and truly under way! Aside from all the usual kerfuffle, this may also have become clear due to the sheer number of marketing emails you’re seeing in your inbox, which constantly remind you of the fact. The […]

Continue reading 4 December 2008 Ian Dunstan Posted in: Email Marketing

Web design: Going beyond the fold

“I want all my content to fit on the screen without having to scroll” is a demand that web designers still hear all too often. It’s an ever-present in the design spec that still exists even though it’s as out of date as VHS video recorders and cheese & pineapple on sticks! So why is […]

Continue reading 14 September 2007 Ian Dunstan Posted in: Web Design & Development