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James is our Senior SEO Specialist, with over 10 years of experience within search engine optimisation, content creation and data insight. He works with our clients to help identify, implement and measure the success of SEO.
In the rush to expand into new markets, brands often make costly missteps with international SEO that can limit their visibility, weaken engagement, and even alienate audiences. While the goal is to create a seamless experience for global users, overlooking key nuances can hold your brand back. Here’s a look at the most common mistakes […]
Expanding internationally means more than translating your website; it requires strategic technical setup to ensure each audience finds the right content. For international SEO, hreflang tags are a game-changer. These HTML attributes let search engines know which language and regional version of a page is best suited for users, minimising confusion and maximising relevance. This […]
AI has revolutionised content creation, it’s easier than ever to mass-produce articles, essays, and blog posts. But the other side of the coin is that it’s becoming increasingly difficult to determine sources of truth. Anyone can say anything, and in great volume. While AI tools offer speed and efficiency, they also pose challenges for discerning […]
Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures. In […]
For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major role in connecting with local audiences and enhancing visibility in global search engines. In this blog, we explore how content localisation strengthens international SEO, enabling […]
Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences. Effectively targeting different regions with SEO isn’t about a one-size-fits-all approach; it’s about creating a strategy that combines local insight with robust technical SEO. In […]
The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the continued growth of US firms in London pushes up fees. The biggest UK firms charged an average of £449 per hour in 2024, compared with […]
Apple’s recent unveiling of the latest iPad Mini reveals a curious situation. Despite the company’s undeniable global influence and technological prowess, it seems to be lagging in AI development—a space where rivals like Google and Microsoft have surged ahead. According to internal sources, Apple is around 2 years behind in their AI efforts than more […]
Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use a certain search term, and providing information that best matches their need and intent. Keyword research and semantic terms will get you so far, but […]
When you work at a digital marketing agency, innovation is the name of the game. At Elixirr Digital, we’re always exploring new ways to elevate our content and connect with our audience on a deeper level. An idea that recently sparked my interest was incorporating videos into our blog posts—not just as an eye-catching addition, […]
