
Blog
Google’s Year in Search 2024: What Does It Teach Us About Search Habits?
Google recently released it’s annual “Year in Search” data, detailing the top ten searches across a range of topics. As well as the global overview, users can drill down into…

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What Are the Common Mistakes to Avoid in International SEO?
In the rush to expand into new markets, brands often make costly missteps with international SEO that can limit their visibility, weaken engagement, and even alienate audiences. While the goal…

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How Do Hreflang Tags Specifically Help with International SEO?
Expanding internationally means more than translating your website; it requires strategic technical setup to ensure each audience finds the right content. For international SEO, hreflang tags are a game-changer. These…

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How to Spot AI-Generated Content: A Guide for the Discerning Searcher
AI has revolutionised content creation, it’s easier than ever to mass-produce articles, essays, and blog posts. But the other side of the coin is that it’s becoming increasingly difficult to…

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What Are the Best Practices for Choosing a URL Structure for International SEO?
Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role…

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What Role Does Content Localisation Play in International SEO?
For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major…

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How Can You Effectively Target Different Regions with Your SEO Strategy?
Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences.…

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How Law Firms Can Provide Value to Customers Among Increasing Rates
The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the…

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The Power of Branding: Why Apple’s AI Shortcomings Won’t Matter
Apple’s recent unveiling of the latest iPad Mini reveals a curious situation. Despite the company’s undeniable global influence and technological prowess, it seems to be lagging in AI development—a space…

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Supercharging SEO with Perplexity AI’s Social Insights
Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use…
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