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James is our Senior SEO Specialist, with over 10 years of experience within search engine optimisation, content creation and data insight. He works with our clients to help identify, implement and measure the success of SEO.
Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google […]
Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the […]
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be […]
Ah, the three pillars of SEO. A concept anyone involved with SEO will inevitably have to explain at some point. Usually to a room of people who had no idea their day was about to become quite so confusing. However, during a recent SEO training session, we found the perfect analogy to help anyone understand […]
Clients, colleagues, friends… mum. I lied to you all. For months I’ve been hiding a deep dark secret. Back in March, I wrote a blog post for this very website, with instructions on how to submit a sitemap to Google. Only, I didn’t write it. The article was 100% AI-generated, right down to the meta […]
Submitting a sitemap to Google can greatly enhance your website’s visibility and ranking in search results. A sitemap is a file that lists all the important pages on your website and helps search engines understand the structure and content of your site. By submitting a sitemap to Google, you are helping the search engine giant […]
First, there was ChatGPT. Then, yesterday, Google announced its own language model, Bard. Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate. With ChatGPT currently holding the top spot in the […]
Yandex Search—the search engine owned by the Russian-based tech giant, Yandex—announced on Tuesday that nearly 45GB of its source code files have been leaked online, revealing 1,922 ranking factors used by the search engine. If you’re a UK-based search marketer, you might be thinking “OK, but Yandex isn’t Google, so why should we care?” And […]
*A witty intro. Something that could pass as a joke in low light if you squinted a bit. A mention of why you should be interested in this particular topic.* …Let’s just get on with it, shall we? This time we’re looking at sitemap errors. What are they, and how can you identify and fix […]
If you’ve read through one of these articles, welcome back. If not, welcome! The introduction is the hardest bit, to be honest. How do you entice people to read an article about a specific technical SEO issue? If I was writing the latest technical SEO article in a series, I would probably re-emphasise the importance […]