iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
James is our Senior SEO Specialist, with over 10 years of experience within search engine optimisation, content creation and data insight. He works with our clients to help identify, implement and measure the success of SEO.
Keyword research is a vital part of any SEO strategy, which should eventually help drive traffic to your website and encourage sales of your product or service. However, not all keywords are created equal. While it can be tempting to target simple keywords with a large search volume, you may be left in a position […]
When you think about digital marketing (particularly online advertising), the word “Google” often springs to mind. However, as the BBC would say, other search engines are available. While Google holds the largest market share within search marketing, Bing quietly powers 5.27% of online searches. Is there a hardcore group of Bing users who have chosen […]
In the world of local search, your Google My Business profile is one of the first things that searchers see. This means that it is likely to be central to your online reputation and influence your customer experience. Key among the features of Google’s business listings is customer reviews. Recent research from My Testimonial Engine […]
Everyone should be aware that site speed is a big deal as far as Google is concerned. It even went as far as officially announcing that speed is one of their ranking factors, which lead to mobile first indexing. However, checking if your site has any speed issues has always been a bit of a […]
If you’re a seasoned digital marketer, or even just a dabbler, the chances are that you’ve flexed your social media advertising muscles on Facebook. There are few other advertising platforms that allow you to target your customers with such high accuracy. After all, can you think of any other advertising platforms where the audience willingly […]
There are many branches of digital marketing, typically including disciplines such as: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Affiliate Marketing Native Advertising Marketing Automation Email Marketing Online PR Inbound Marketing Many of the skills that are needed to work in digital marketing are specific to individual disciplines, but […]
