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Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage.   In this […]

In an age of rapid industry evolution, having a clear and focused digital strategy is no longer optional—it’s essential. A strong digital strategy serves as a roadmap, guiding your business through a complex digital landscape and ensuring that your marketing, customer service, and sales efforts all line up with your overall goals. However, it’s important […]

In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and […]

The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]

As a seasoned programmatic digital agency, we’ve navigated through the landscape of various DSP giants, testing the waters with the big players in the industry. In the ever-evolving realm of digital advertising, selecting the right DSP is crucial for advertisers seeking to amplify their reach, boost engagement, and achieve overall campaign success. Today, our focus […]

Social media is always changing, with new features and updates regularly introduced. By understanding and utilising the right tools, you can optimise your campaigns and achieve remarkable results.   Let’s break it down by platform and explore some of the exciting opportunities that advertisers can leverage. Instagram and META Great tools for advertisers and shoppers Instagram’s […]

In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic discovery engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s […]

In the fast-paced world of digital marketing, success often hinges on staying connected. From overseeing digital campaigns to analysing online performance metrics, professionals in the field are expected to be available around the clock. While this connectivity can enhance productivity and collaboration, it also comes with a downside: the risk of burnout and mental health […]

LinkedIn, the world’s leading professional network, has recently announced a significant enhancement to its Sales Navigator platform. This update opens up new avenues for marketers, providing the ability to leverage customer lists within the platform. While the main focus of Sales Navigator has traditionally been on empowering sales teams, the implications for marketing are profound, […]

In today’s digital age, social media has evolved beyond personal connections, becoming a powerful tool for businesses. However, mastering the intricacies of social media can be challenging, especially when dealing with platform-specific algorithms. While there’s no one-size-fits-all solution, you can employ practical strategies to boost your visibility and engagement on platforms like Pinterest, Instagram, Facebook, […]