iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Lucy is a Paid Social & Display Executive at Elixirr Digital.
After achieving a 1st class honours degree in Management and Marketing, Lucy realised her goal of working in the digital marketing industry. In her digital agency roles, it became obvious very quickly that she had a talent for achieving fantastic results via social media and display campaigns. As a result, Lucy joined Elixirr Digital in 2018. Lucy enjoys travelling and meeting adorable dogs.
As Instagram keeps evolving and becomes an even bigger player for businesses, its latest updates focus on meaningful content, smarter ad options, and better ways to drive engagement. Here’s what’s new and how it could work for your brand. #1. Instagram surpasses Facebook in European users Instagram now has more active users than Facebook in […]
Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn. This article dives into the key signs of […]
Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage. In this […]
In an age of rapid industry evolution, having a clear and focused digital strategy is no longer optional—it’s essential. A strong digital strategy serves as a roadmap, guiding your business through a complex digital landscape and ensuring that your marketing, customer service, and sales efforts all line up with your overall goals. However, it’s important […]
In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and […]
The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]
As a seasoned programmatic digital agency, we’ve navigated through the landscape of various DSP giants, testing the waters with the big players in the industry. In the ever-evolving realm of digital advertising, selecting the right DSP is crucial for advertisers seeking to amplify their reach, boost engagement, and achieve overall campaign success. Today, our focus […]
Social media is always changing, with new features and updates regularly introduced. By understanding and utilising the right tools, you can optimise your campaigns and achieve remarkable results. Let’s break it down by platform and explore some of the exciting opportunities that advertisers can leverage. Instagram and META Great tools for advertisers and shoppers Instagram’s […]
In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic discovery engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s […]
In the fast-paced world of digital marketing, success often hinges on staying connected. From overseeing digital campaigns to analysing online performance metrics, professionals in the field are expected to be available around the clock. While this connectivity can enhance productivity and collaboration, it also comes with a downside: the risk of burnout and mental health […]
