iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Lucy is a Paid Social & Display Executive at Elixirr Digital.
After achieving a 1st class honours degree in Management and Marketing, Lucy realised her goal of working in the digital marketing industry. In her digital agency roles, it became obvious very quickly that she had a talent for achieving fantastic results via social media and display campaigns. As a result, Lucy joined Elixirr Digital in 2018. Lucy enjoys travelling and meeting adorable dogs.
The UK’s cost-of-living crisis isn’t just increasing cost for consumers, it’s also forced businesses to reevaluate and reshape how they operate and advertise. With the high street increasingly becoming a thing of the past and digital marketing platforms like Facebook, Instagram, and Google Search more competitive than ever, businesses must adapt, or risk being left […]
Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable to or better than other marketing channels. The rise of B2B influencer marketing Unlike B2C influencer marketing, which often focuses on mass appeal, B2B influencer […]
Bluesky, a decentralised social media platform, has emerged as a competitor to X (formerly Twitter), particularly following significant events like the U.S. elections and policy changes on X. Its growth trajectory and user demographics offer insights into its potential impact on the social media landscape. Bluesky’s place in the social media landscape Bluesky visually and […]
TikTok has evolved from a platform for dance challenges and lip-sync videos to a significant tool in political campaigning. In the UK, political parties have increasingly turned to TikTok to engage with younger voters, adopting the platform’s short-form video format to communicate policies, share behind-the-scenes content, and connect with a demographic that is often elusive […]
When most people think of Instagram, they think of B2C brands showcasing aesthetic product shots and lifestyle content. However, Instagram has proven to be a powerful platform for B2B companies as well, enabling them to connect with other businesses, build brand awareness, and nurture relationships. With over 1 billion active users, Instagram offers an opportunity […]
For brands looking to make a big impact, DOOH, or Digital Out of Home, offers a unique opportunity to engage with audiences in ways that traditional media simply can’t match. As an agency specialising in innovative marketing strategies, we believe that running a DOOH campaign in 2025 and beyond will be one of the most […]
As the January 19th deadline approaches for a significant U.S. Supreme Court decision about TikTok, the digital marketing world is watching closely. TikTok, owned by Chinese company ByteDance, has faced scrutiny from the U.S. government over national security concerns. The implications of these developments extend far beyond U.S. borders, with advertisers worldwide likely to feel […]
LinkedIn is a pivotal platform for business development, but are you leveraging the value of your C-suite executives? By actively engaging with LinkedIn, senior leaders can enhance company visibility, establish thought leadership, and create valuable industry connections that could lead to healthy future partnerships. Encouraging your executive team to share insights related to their specific […]
As we move towards 2025, social media continues to evolve rapidly, reshaping how businesses connect with audiences. A closer look at trends shows changes in content strategies, platform functionality, and user expectations. Here’s an exploration of these predictions and how your business can adapt to maximise impact in this new landscape. Personalisation will be key […]
As Instagram keeps evolving and becomes an even bigger player for businesses, its latest updates focus on meaningful content, smarter ad options, and better ways to drive engagement. Here’s what’s new and how it could work for your brand. #1. Instagram surpasses Facebook in European users Instagram now has more active users than Facebook in […]
