iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Lucy is a Paid Social & Display Executive at Elixirr Digital.
After achieving a 1st class honours degree in Management and Marketing, Lucy realised her goal of working in the digital marketing industry. In her digital agency roles, it became obvious very quickly that she had a talent for achieving fantastic results via social media and display campaigns. As a result, Lucy joined Elixirr Digital in 2018. Lucy enjoys travelling and meeting adorable dogs.
Marketers use advertising to reach their target audiences and inspire them to carry out a specific action. However, to know which advertising strategy will work best for your audience, you need to understand where your audiences are. In this article…. Think beyond traditional digital metrics Measuring your marketing efforts goes beyond the traditional digital metrics […]
Since its introduction in 2016, TikTok has exploded in popularity and the platform has realised that audience needs have evolved. To help businesses fill the engagement gap, TikTok encourages fun and creative approaches to advertising. By using content diversity, you can capitalise on real, genuine connections with your target audience and grow your business […]
Building a professional LinkedIn community can not only give you access to hundreds (or possibly thousands) of potential customers, but it can also: Help promote your brand on a personal level Create a stronger following Ultimately grow both your LinkedIn network and your social footprint Read on to discover how to build, maintain and optimise […]
Across all digital marketing channels, you have the ability to implement Lookalike (LAL) audiences (as long as you have pixels installed), giving you access to endless research possibilities. Read on to discover what a lookalike audience is and how to scale them to test your campaigns. What is a lookalike audience? All LAL audiences start […]
In 2020, advertisers spent £6.7bn on programmatic – which represents 92% of all digital display ad spend. Display & Video 360 (DV360) – Google’s demand-side platform (DSP) and our preferred display platform – encounters around 90 billion impressions a day. With a growing number of devices and platforms to cater for, being able to adapt […]
With Black Friday coming up and Christmas just around the corner, audio is the go-to companion for individuals shopping around town and online. According to Spotify, 70% of Spotify listeners streamed music whilst Christmas shopping in 2021. Despite economic uncertainty, 84% of the same listeners expect their online shopping will increase or stay the same […]
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising within the audience targeting, so looking at interest audiences, custom audiences, and lookalikes. Therefore the conversion and delivery optimisation are not given as much thought. […]
Our client had a number of good quality video content they wanted to test on Facebook and Instagram. We staggered the launch of these and began with three video variants per audience, and then added in newer variants over time. However, because there is a relatively high number of assets and no way to cap […]
Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you need to capture their data. Lead […]
Social media is quickly becoming the shop window displays of the digital age. And while shopping for gifts online in the festive season is enchantingly personalised, the “magic” of advertising via social media is all in the strategy. Getting your offering in front of your customers The truth is that businesses are using social media […]
