iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Lucy is a Paid Social & Display Executive at Elixirr Digital.
After achieving a 1st class honours degree in Management and Marketing, Lucy realised her goal of working in the digital marketing industry. In her digital agency roles, it became obvious very quickly that she had a talent for achieving fantastic results via social media and display campaigns. As a result, Lucy joined Elixirr Digital in 2018. Lucy enjoys travelling and meeting adorable dogs.
With Black Friday coming up and Christmas just around the corner, audio is the go-to companion for individuals shopping around town and online. According to Spotify, 70% of Spotify listeners streamed music whilst Christmas shopping in 2021. Despite economic uncertainty, 84% of the same listeners expect their online shopping will increase or stay the same […]
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising within the audience targeting, so looking at interest audiences, custom audiences, and lookalikes. Therefore the conversion and delivery optimisation are not given as much thought. […]
Our client had a number of good quality video content they wanted to test on Facebook and Instagram. We staggered the launch of these and began with three video variants per audience, and then added in newer variants over time. However, because there is a relatively high number of assets and no way to cap […]
Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you need to capture their data. Lead […]
Social media is quickly becoming the shop window displays of the digital age. And while shopping for gifts online in the festive season is enchantingly personalised, the “magic” of advertising via social media is all in the strategy. Getting your offering in front of your customers The truth is that businesses are using social media […]
According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]
A good place to start is a reminder of the platforms included under the umbrella of Social Media. We focus on (in order of monthly active users): Facebook – 2.32 Billion Users YouTube – 1.9 Billion Users Messenger – 1.3 Billion Users Instagram – 1 Billion Users Reddit – 330 Million Users Twitter – 330 […]
Instagram Stories vs Snapchat In the battle of the social media platforms, Instagram (owned by social media giant Facebook Inc) released a new update that changed the way users interact with the platform. It increased the actual time spent on platform across demographics. According to Instagram, those under the age of 25 spend more than […]
