Author archive

Lucy Henning

Lucy is a Paid Social & Display Executive at Elixirr Digital. After achieving a 1st class honours degree in Management and Marketing, Lucy realised her goal of working in the digital marketing industry. In her digital agency roles, it became obvious very quickly that she had a talent for achieving fantastic results via social media and display campaigns. As a result, Lucy joined Elixirr Digital in 2018. Lucy enjoys travelling and meeting adorable dogs.

The Custom Video Creation Kit: Facebook

According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]

Continue reading 22 October 2019 Lucy Henning Posted in: Display, Facebook, Social Media

What is Social Media Marketing?

A good place to start is a reminder of the platforms included under the umbrella of Social Media. We focus on (in order of monthly active users): Facebook – 2.32 Billion Users YouTube – 1.9 Billion Users Messenger – 1.3 Billion Users Instagram – 1 Billion Users Reddit – 330 Million Users Twitter – 330 […]

Continue reading 4 October 2019 Lucy Henning Posted in: Social Media

How to: Instagram Stories – 5 Tips for Success

Instagram Stories vs Snapchat In the battle of the social media platforms, Instagram (owned by social media giant Facebook Inc) released a new update that changed the way users interact with the platform. It increased the actual time spent on platform across demographics. According to Instagram, those under the age of 25 spend more than […]

Continue reading 26 September 2018 Lucy Henning Posted in: Social Media