iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Natalie is Elixirr Digital's Senior Content Specialist.
After completing a degree in Scriptwriting, Natalie gained years of professional copywriting and quality control experience before joining Elixirr Digital in 2018. Her role involves supplying the highest standard of content for a number of different platforms and channels – with every piece tailored expertly for the task at hand.
In her downtime, Nat enjoys discovering new music and working on her pool skills.
For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll need to master in order to carry out the role effectively. Job specs are all very well and good, but sometimes it’s helpful to learn […]
According to linguistic experts, emojis are the fastest growing global language of all time They are also part and parcel of every modern chat platform worth its salt. Since their appearance in the late 90s, their popularity has skyrocketed and in March 2019 the number of official Unicode emojis reached an impressive 3,019. So popular […]
Why do consumers opt for your brand over another? What drives their buying behaviour? How will a target audience respond to your advertising efforts? For decades, marketers have attempted to answer these questions using traditional market research methods like customer questionnaires, interviews and focus groups. The drawback however, is that these methods rely on feedback […]
When Google’s 2013 Hummingbird update introduced semantic search, it completely overhauled the entire search landscape as we knew it. Google’s enhanced understanding of user intent and contextual meaning accelerated the rise of voice search and gave us the ability to talk to Google in a similar way to how we’d talk to a human – […]
Though I’m a few years late to the party, I’ve recently been binge watching Mad Men and, like many before me, I’ve been amused, shocked, and impressed by the advertising techniques of the creative powerhouse that is Don Draper. Despite his personal failings, Don is hailed as an advertising genius throughout the show. And though […]
If you’re reading this then, presumably, you found the title interesting – which is great! But why did the title grab your attention? Well, because the words were – as they always should be – chosen carefully and with purpose. Subtext matters If we break down the title and think about the word choice, it’s […]
