Author Archive
Natalie Charles
Blog
AI-Driven Engagement: Is Social Media Losing Its Authenticity?
Instagram is currently testing AI-generated comments on posts, allowing users to engage without writing their own responses. This feature lets users select from a range of AI-suggested comments, streamlining interactions…
Blog
How to Harness the Power of Persuasion in Copywriting
Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is…
Blog
Mastering Microcopy: The Tiny Text That Makes a Massive Difference to UX
You know those tiny bits of text across the web that you barely notice? Buttons that say “Learn More”, error messages that explain what went wrong, or those witty little…
Blog
When AI Gets it Wrong: 4 Infamous Marketing Mishaps that Expose Tech’s Limitations
With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But…
Blog
How Digital Copywriters Can Prepare For The European Accessibility Act
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can…
Blog
The Crucial Role of Content Calendars in Digital Marketing
In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on…
Blog
How to Harness the Power of Emotional Connection in Digital Marketing
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are…
Blog
Google’s AI-Generated Content Update & What It Means For Digital Copywriters
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the…
Blog
The Ultimate AI Showdown: OpenAI’s ChatGPT Vs. Google’s Bard
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes…
Blog
Copywriter Confessions: 10 Copywriting Tools to Make Your Job Easier
Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised…
No results found
Sorry, but nothing matched your search terms. Please try again with some different keywords.