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Funmi is Elixirr Digital's Analytics Specialist.
From Conversation Rate Optimisation to custom Google Analytics set ups, Funmi is most certainly the go-to guy for all tracking and optimisation queries. Funmi is highly experienced in helping both big and small businesses achieve more conversions in the form of revenue, leads and enquiries. When relaxing, Funmz enjoys playing sports and posting amusing gifs for the world to see.
Google has started phasing out third-party cookies for a limited number of users on Google Chrome, with plans to extend this to all users by the end of 2024. For more information, you can refer to Google’s announcement A Quick Introduction to Cookies: Website cookies serve core functions such as managing shopping carts, remembering login […]
In the world of tracking and analytics in digital marketing, the last 12 months have been a whirlwind of new rules and regulations. Notably, tools like Google Analytics have been at the forefront of this rapid evolution. Looking ahead, we anticipate the coming year will be equally, if not more fast-paced, so it’s important that […]
If you use Google Analytics on a regular basis, you know things are starting to become a lot harder. If you have somehow missed the news, this is because Google is sunsetting the current version of Google analytics and introducing a new version of the platform. We have been moving many clients across to GA4 […]
Austria appears to have set off a wave of European countries looking to ban the use of Google Analytics, as Italy becomes the fourth country to declare Google Analytics illegal after Austria, Holland and France. A trend is beginning to emerge: December 2021 – Austria declare Google Analytics illegal January 2022 – Holland declare […]
If you haven’t started to prepare for a cookie-less world, consider this your warning – and no, I am not talking about the confectionary type! Third-party cookies are set to be phased out by Google in 2023 (that’s right, next year!). Google join the list of other browsers already ditching third party cookies. This is […]
Back in 2020, Google announced Google Analytics 4 and we covered what it is and what it meant at the time. At the time, Google put it on our radar that a new version of Google Analytics was on the horizon. Yesterday, they announced that they will stop processing any new hits from July 1 […]
It’s fair to say Christmas has come early for Digital marketers and analysts. In the last week Google have rolled out big changes to Google Analytics – we went into this in great detail in an article last week. Well, in the same week Google have introduced a host of changes to Google Tag Manager. […]
As of Wednesday, Google has announced the full release of Google Analytics 4. This was previously known as Google Analytics App and Web in its beta phase. The digital landscape is changing Getting a complete view on a customer and deriving insights from data is a key objective for most businesses, however we are living […]
What do these brands have in common? They are not afraid to experiment. These companies have created a culture where everyone in the business is aligned and committed to testing. As a result, these businesses are thriving. Transforming teams and companies to a point where everyone cares and respects experimentation is not only commendable, it’s […]
On Tuesday afternoon, Google held a keynote showcasing their latest PPC and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]
