Peter Fitzgerald

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect…

For channels like paid search or social, there’s a point where we can say a campaign has done its job. We’ll set a goal that we can measure, and that…

There’s plenty of terminology in the world of marketing, even more so once you get into the specifics of digital. Often, there are multiple terms that can refer to the…

If you work in digital marketing, it’s pretty likely you’re doing content – whether it’s blogs to help boost your search visibility, straplines for social media ads, or figuring out…

2021 is in the books and as we move into 2022 it’s ‘trends I think are going to be big this year’ season in the world of content. While its…

When we’re making strategic decisions, one thing we always look for is more data. Whether a client is looking to launch a product into a new market, understand what channels…

Link building can sometimes be a painstaking and thankless task. It can often devolve into a numbers game, reaching out to enough potential sites in an understanding that only a…