iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Pete is a Digital Marketing Consultant here at Elixirr Digital. Starting his career, and excelling, as a copywriter, his knowledge of digital marketing began to grow immensely. He now offers integral strategic planning and overall marketing strategy guidance alongside his incredible content creation. In his downtime, Pete enjoys online gaming and salsa dancing.
When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital marketers use to deliver the best results we can. However, it’s important to remember that SEO is just a tactic – certainly an important one, […]
When it comes to marketing budgets, there’s always a push/pull between the various types of paid advertising you can undertake. In terms of how that budget is split between digital marketing and other ‘traditional’ media channels like television or print advertising, you probably won’t be surprised to read that I, a digital marketer, believe that […]
Sometimes the most challenging thing in marketing is keeping the good ideas coming. Sometimes, having a good idea on demand is more challenging than it sounds. Whether it’s coming up with a hook for your next campaign, working out the gritty details of your marketing strategy, or trying to get a spreadsheet to do that […]
Giving useful and actionable feedback is an underrated skill. In an industry like marketing where creativity is a key component to success, being able to provide feedback that keeps the project moving and gets you closer to the end result you’re looking for is key. Whether feedback is going to another member of your internal […]
So, this is GDPR. Based on the state of my inbox, I’m not convinced it’s made the difference most people expected it to. The reality is, we’re still in limbo. Much like the Cookie Law before it, things won’t change until they absolutely have to. Until someone takes that first big fine, GDPR isn’t going […]
When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found […]
When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself. A classic would be… “This is boring – why would anyone want […]
Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as short and ‘simple’ (end sarcasm) as a meta description, it can feel like you’re juggling a huge number of different do’s, don’ts, rules, regulations and […]
Whether it’s setting up your next digital marketing campaign, or building your new website, users need to be at the centre of your thinking – content is no different. I’ve written previously about how to make your content more user friendly, which includes some practical tips that you might find helpful. In this article, I […]
Developing a new website is a complicated endeavour, with a huge number of factors competing for your time and attention. I sat down with Paul Coffey, our Production Director and some of the team here at Coast Digital, to talk about how content and website projects intersect – this article will cover some of the […]
