iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Rob is one of our Digital Managers and looks after a talented team that covers a range of specialisms, including PPC and SEO. With around 10 years’ experience in the marketing industry, Rob specialises in SEO and works with a number of clients to support their strategies.
Christmas can be a tricky time for some businesses, as consumer attention shifts towards the more festive, “present giving” frame of mind, which can leave some industries in the dark. There is a silver lining to be found though, the Christmas period can be the ideal time for some SEO housekeeping to prepare for the […]
Our clients were impacted by the pandemic in very different ways. While some benefited from people being in their homes, others were forced to shut up shop and weather the storm. The latter scenario naturally had a wider impact on business operations, and website traffic dried up somewhat. For one of our clients*, operating as […]
Rarely will consumers buy a product or use a service without having done their due diligence and checked what other people are saying about it. Google offers a review service as part of the Google My Business (GMB) Knowledge Panel. Should you have set up GMB already, it’s likely to be playing a big factor […]
What is NAP? Name, address, and phone number (or NAP for short) is the term used for ensuring the contact details for your business are consistent across the internet. It is a critical aspect of local SEO and sends positive signals to search engines that all online mentions of your brand and contact details are […]
If you have a business with a local audience and customer base then it’s essential to conduct local keyword research so that you can understand the ways in which your target audiences will search for you throughout different areas. Importance of keyword research for local SEO By nature, Local SEO usually comes with a certain […]
Building a new website is often a big project and there are many essential processes involved; from deciding what the primary function of the site should be, to the usability of the site and of course the design. But whilst the focus is on the new site, it is crucial to consider the standing of […]
Local search engine optimisation (SEO) is key to the performance of any business. Utilising local SEO makes it much easier to target a local audience for your website, store front or service area. Whilst there might be a need to attract customers and clients from locations outside of the direct audience, establishing a strong local […]
