Author archive

Sarah Fenn

Sarah is one of our UX Consultants. After receiving first-class honours in digital design, Sarah started her career as a user interface (UI) specialist, before transferring her skills to user experience (UX). She works with clients to get to the root of their problems and uses her wealth of experience to come up with innovative solutions that will elevate their digital platforms. When Sarah isn’t working, she loves to get involved in art projects or train for events.

Why Businesses Should Make User Experience a Priority

Often, businesses start off a new project with the best intentions, but as prices start to rack up, 9 times out of 10 the first thing that gets dropped is the user experience. And it’s easy to understand why… When it comes to building a website, you know that you need: A strong design – […]

Continue reading 31 August 2022 Sarah Fenn Posted in: Digital Marketing, User Experience

Improve your UX design by tracking your users’ eye movements

What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and allows you to see where users are looking on screen and what catches (or escapes) their attention. It can be […]

Continue reading 8 October 2021 Sarah Fenn Posted in: Biometrics, CRO, Digital Marketing, Digital Strategy, User Experience