iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As an Account Manager, Stacey uses her experience in the marketing industry to manage and implement projects for clients that will deliver the results they need. In her spare time, Stacey enjoys doing CrossFit to stay active and spend time with her dog, Winston. She’s also an avid baker – her chocolate brownies are an office favourite!
You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a […]
Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown into a global retail phenomenon spanning weeks. It’s a masterclass in marketing, capturing attention, and driving urgency like no other event. The genius behind Black […]
I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These […]
It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of saucy goodness—it gives us an insight into a genius brand marketing playbook. Let’s take a moment to celebrate the recent return of this fan-favourite while […]
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on […]
Digital marketing is taking the world by storm, in fact, it has been reported that come 2024, digital marketing spend will have almost doubled since 2019! It’s clear that the need to be ahead of the curve is imperative, and, commonly, this is where a digital marketing agency comes into play. A digital marketing agency […]
Organic and paid social media landscapes are constantly evolving and weighing up the options on which to use can be time consuming, expensive and tiring. Could integrating both into your strategy be the answer? As with most things in life, each have their pros and cons, so it’s best to view paid and social as […]
