Author Archive
Stacey-Lee Gregory
Blog
How to Make the Most of Google’s Search Generative Experience
You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is…
Blog
What Every Marketer Needs to Know About Black Friday Psychology
Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown…
Blog
How to Leverage Pinterest’s Halloween Trends Across Social Media for Digital Marketing Success
I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a…
Blog
The McRib is Back: A Masterclass in Brand Marketing
It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of…
Blog
Emojis on Social Media: Fun or Done?
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend?…
Blog
5 Free Applications That Will Revolutionise Your Digital Marketing
Digital marketing is taking the world by storm, in fact, it has been reported that come 2024, digital marketing spend will have almost doubled since 2019! It’s clear that the…
Blog
Paid vs Organic Social Media
In this blog, we discuss the evolution of social media, explore the different platforms and highlight the key differences in a paid social vs organic social marketing strategy.
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