I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog. As a Copywriter, I am no stranger to writing content – it’s something I do on a daily basis. But watching this film again made […]

With tonnes of experience in digital marketing under his belt, Mitch has been a great addition to our PPC team. We caught up with him to find out how he has settled into life at Coast Digital.  Welcome, Mitchell! How has it been joining Coast and how does it differ from your last role?     […]

Search engines evolve as consumer problems change. This correlation explains the frequent Google updates and why digital marketers should be on their A-game to deploy the right marketing strategies. In this article, explore why optimising for People Also Ask (PAA) is important in any SEO (Search Engine Optimisation) strategy and some best practices to ensure […]

*A witty intro. Something that could pass as a joke in low light if you squinted a bit. A mention of why you should be interested in this particular topic.* …Let’s just get on with it, shall we? This time we’re looking at sitemap errors. What are they, and how can you identify and fix […]

Across all digital marketing channels, you have the ability to implement Lookalike (LAL) audiences (as long as you have pixels installed), giving you access to endless research possibilities. Read on to discover what a lookalike audience is and how to scale them to test your campaigns. What is a lookalike audience? All LAL audiences start […]

Pay-per-click (PPC) campaigns are a powerful way to market your (or your client’s) business and put your name in front of your target audience. Creating a campaign doesn’t take long, but you need to ensure all the pieces of the puzzle are correctly implemented to maximise your chances of success.   So, whether you’re a […]

In 2020, advertisers spent £6.7bn on programmatic – which represents 92% of all digital display ad spend. Display & Video 360 (DV360) – Google’s demand-side platform (DSP) and our preferred display platform –  encounters around 90 billion impressions a day. With a growing number of devices and platforms to cater for, being able to adapt […]

We have recently welcomed Dan Cook to Coast Digital; he joined us as a PPC specialist and brings with him a wide range of digital marketing and agency experience. As a part-time radio presenter and a sucker for the art of storytelling, Dan has a lot of feathers in his cap and has been a […]

For channels like paid search or social, there’s a point where we can say a campaign has done its job. We’ll set a goal that we can measure, and that metric will be defined as a conversion. For a lead generation campaign, that point will likely be a form submission or potentially a phone call. […]