When you think of evolution, one of the first people that probably springs to mind is Charles Darwin. I know what you’re thinking, what on earth has Charles Darwin got to do with content marketing? Well, to echo the wise words of the man himself: “It is not the strongest of the species that survives, […]

Are you thinking about advertising on Pinterest? Pinterest has over 4 million users every month that want to actively search for new products – they’re highly engaged and receptive to ads. In this blog, we explore the different elements of advertising on Pinterest as well as the benefits it offers your business. What types of […]

Have you been thinking about dipping your toe into TikTok advertising, but you end up struggling for inspiration or not knowing where to start when it comes to creating video content? Well, fear not, in this blog we take a look at TikTok’s Creative Center and discover some very handy tools that will help you […]

Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised of handy websites, software and apps that help make the work life of a copywriter (and other fellow wordsmiths) a whole lot easier. Some of […]

Technical SEO can be a bit of a mystery. Even the most steely-eyed, SERP-hardened SEO occasionally flinches at the prospect of certain technical tasks, so it’s no wonder that the whole area is a minefield for the uninitiated. Unfortunately, it’s also an area of SEO that you can’t afford to ignore. After all, what good […]

When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness.   Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]

There’s nothing worse than a product with an overcomplicated design that forces you to take a series of complex steps to complete a task. I mean, there obviously are worse things, but for the sake of this article – there’s nothing worse! User experience (UX) is all too often overlooked when it comes to things […]

If you want to increase conversions – be it leads or eCommerce sales – the easiest way is to pour more money into the budget. However, there are other ways to drive incremental sales without increasing your media spend. In my role as a Senior Account Manager, I oversee the delivery of marketing strategies for […]

Often, businesses start off a new project with the best intentions, but as prices start to rack up, 9 times out of 10 the first thing that gets dropped is the user experience. And it’s easy to understand why… When it comes to building a website, you know that you need: A strong design – […]