Keyword research is a vital part of any Search Engine Optimisation (SEO) strategy. Mistakes made at this stage can often have far-reaching consequences, so taking the time to get it right is always recommended. But how do you know if you’re choosing the right target keywords? The answer probably lies in search intent. As part […]

The WebP image format has been around since 2010, but browsers have only recently started to support it. The WebP format, developed by Google, allows you to take advantage of the same benefits that make the SVG image format so appealing, without sacrificing the key factors that affect your website’s performance and accessibility. Here’s why […]

There’s plenty of terminology in the world of marketing, even more so once you get into the specifics of digital. Often, there are multiple terms that can refer to the same thing. Good examples of this are ‘push marketing’ strategies and ‘pull marketing’ strategies. You may also know these concepts by the terms ‘outbound’ and […]

You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been working in the industry for five years, starting my journey with a digital marketing apprenticeship. Although my apprenticeship was in digital marketing, I have only […]

Semantic SEO can be a daunting subject for anyone that doesn’t understand Search Engine Optimisation (SEO), but it can have a really positive effect on your website and SEO rankings. Read this article to discover what semantic SEO is and how it can benefit your business. What is semantic SEO? Semantic SEO is the practice […]

As we know, Universal Analytics (UA) is on its way out – roughly a year to go as I write this. This is a tool I have used every day for the last 10 years and can pretty much use with my eyes shut, so honestly I’ve been apprehensive about making the switch to GA4. […]

Coast Digital is unlike anywhere I have worked before, having joined in February 2022 and not from a Digital Marketing background, I was left wondering what to expect. In this blog, I will introduce you to ‘All Things Coast Digital’… What does Coast Digital offer? The camaraderie and teamwork are all part of what makes […]

There is no secret that guarantees success. When it comes to the success or failure of projects, it all depends on how well they’re managed. Read this blog to discover what makes for successful project management. Open communication is key Communication is one of the vital elements that determine the success of a project, it […]

Austria appears to have set off a wave of European countries looking to ban the use of Google Analytics, as Italy becomes the fourth country to declare Google Analytics illegal after Austria, Holland and France.   A trend is beginning to emerge: December 2021 – Austria declare Google Analytics illegal January 2022 – Holland declare […]