Ever wondered how some businesses consistently dominate SERP results? Well, it turns out the secret lies in truly knowing and understanding their customers. In this article, go back to basics and explore what customer segmentation really is and find out how it can give your SEO strategy a boost. What does customer segmentation mean? Customer […]

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]

With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut […]

The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the continued growth of US firms in London pushes up fees. The biggest UK firms charged an average of £449 per hour in 2024, compared with […]

I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first!   Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These […]

It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of saucy goodness—it gives us an insight into a genius brand marketing playbook. Let’s take a moment to celebrate the recent return of this fan-favourite while […]

Apple’s recent unveiling of the latest iPad Mini reveals a curious situation. Despite the company’s undeniable global influence and technological prowess, it seems to be lagging in AI development—a space where rivals like Google and Microsoft have surged ahead. According to internal sources, Apple is around 2 years behind in their AI efforts than more […]

Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use a certain search term, and providing information that best matches their need and intent. Keyword research and semantic terms will get you so far, but […]

Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage.   In this […]